Marketing Curriculum

Total Credit Hours Required to Finish the Degree
( 127 Credit Hours ) as Follows:

University Requirements

Students must pass all of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Prerequisite

Theoretical

Practical

000011110 COMMUNITY SERVICE 1 - 0 -
010610014 BEGINNING ENGLISH 3 - 0 -
010610024 INTERMEDIATE ENGLISH 3 2 3 010610014
010610034 ADVANCED ENGLISH 3 2 3 010610024
040111001 ARABIC LANGUAGE 2 - 2 -
040511011 PALESTINIAN STUDIES 2 - 2 -
040521301 FUNDAMENTALS OF RESEARCH METHODS 2 - 2 010610034
110411000 COMPUTER SKILLS 2 - 2 -
  • Beginning English, Intermediate English, and Advanced English can be waived with a (TOEFL) score of 500 or above or depends on the score of the placement test.
  • Student must fulfill community service equivalent to at least 100 hours during their years of study at Arab American University.
Students must pass ( 8 ) credit hours from any of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Prerequisite

Theoretical

Practical

010411001 HISTORY OF CIVILIZATION 2 - 2 -
020311001 INTRODUCTION TO ECONOMICS 2 - 2 -
030111101 ISLAMIC CULTURE 2 - 2 -
030111122 LAW IN OUR LIFE 2 - 2 -
030111233 ANTI-CORRUPTION CHALLENGES AND SOLUTION 2 - 2 -
030121221 DEMOCRACY AND HUMAN RIGHTS 2 - 2 -
040211511 FRENCH LANGUAGE 2 - 2 -
040211712 GERMAN LANGUAGE 2 - 2 -
040213431 TURKISH LANGUAGE 2 - 2 -
040511052 ISRAELI & ZIONISM STUDIES I 2 - 2 -
040511053 JERUSALEM:CIVILIZATION AND HISTORY 2 - 2 -
040511061 ISRAELI & ZIONISM STUDIES II 2 - 2 040511052
040511071 DEVELOPMENT MANAGEMENT 2 - 2 -
040511081 HOME GARDENING 2 - 2 -
040511091 FINE ARTS 2 - 2 -
040511101 CURRENT WORLD ISSUES 2 - 2 -
040511121 PHYSICAL EDUCATION 2 - 2 -
040511132 ELECTION AND POLITICAL PARTICIPATION 2 - 2 -
040511133 THE PALESTINIAN PRISONERS MOVEMENT 2 - 2 -
040511211 ANTHROPOLOGY 2 - 2 -
040511311 INTERNATIONAL RELATIONS 2 - 2 -
040511321 SCIENCE,TECHNOLOGY AND SOCIETY 2 - 2 -
040511411 POLITICAL SCIENCES 2 - 2 -
040511421 CRITICAL THINKING 2 - 2 -
040511470 MEDICAL TERMINOLOGY IN HEBREW 2 - 2 -
040511511 MODERN ARAB THOUGHT 2 - 2 -
040511521 ARCHEOLOGY 2 - 2 -
040511611 HEBREW LANGUAGE 2 - 2 -
040511621 CIVIL SOCIETY ORGANIZATIONS 2 - 2 -
050411001 ENERGY RESOURCES & USE 2 - 2 -
060411001 NUTRITION & FOOD SECURITY 2 - 2 -
060411101 INTRODUCTION TO PSYCHOLOGY 2 - 2 -
060411201 INTRODUCTION TO SOCIOLOGY 2 - 2 -
060511021 FIRST AID 2 - 2 -
100111003 INTRODUCTION TO ASTRONOMY SCIENCE 2 - 2 -
100311003 HUMAN & ENVIRONMENT 2 - 2 -
100411002 HISTORY OF SCIENCE 2 - 2 -
110111002 TECHNOLOGY IN OUR LIFE 2 - 2 -

Faculty Requirements

Students must pass all of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Prerequisite

Theoretical

Practical

020111011 ACCOUNTING PRINCIPLES I 3 - 3 -
020111021 ACCOUNTING PRINCIPLES II 3 - 3 020111011
020211010 INTRODUCTION TO BUSINESS ADMINISTRATION 3 - 3 -
020211020 PRINCIPLES OF MANAGEMENT 3 - 3 020211010
020212110 BUSINESS COMMUNICATIONS 3 - 3 020211010, 010610034
020213100 BUSINESS LAW 3 - 3 020211020, 020111021
020214150 STRATEGIC MANAGEMENT 3 - 3 020111021
020311010 MACROECONOMICS 3 - 3 -
020311020 MICROECONOMICS 3 - 3 020311010
020312100 FINANCIAL MANAGEMENT I 3 - 3 020111021
020411010 PRINCIPLES OF MARKETING 3 - 3 -
020732100 INTRODUCTION TO MIS 3 - 3 110411000
100411050 BUSINESS MATHEMATICS 3 - 3 -
100411810 BUSINESS STATISTICS 3 - 3 100411050

Specialization Requirements

Students must pass all of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Prerequisite

Theoretical

Practical

020412900 DISTRIBUTIONS CHANNELS 3 - 3 020411010
020413010 SALES MANAGEMENT 3 - 3 020411010
020413020 MARKETING MANAGEMENT 3 - 3 020411010
020413100 INTERNATIONAL MARKETING 3 - 3 020411010
020413200 MARKETING PROMOTION AND ADVERTISING 3 - 3 020411010
020413300 CONSUMER BEHAVIOR 3 - 3 -
020413920 RELATIONSHIP MARKETING 3 - 3 020411010
020413950 BUSINESS TO BUSINESS MARKETING 3 - 3 020411010
020414500 MARKETING RESEARCH 3 - 3 020411010, 020212110, 100411810
020414700 MARKETING STRATEGY 3 - 3 020414500
020414920 BRAND MANAGEMENT 3 - 3 020411010
020414930 SERVICE MARKETING 3 - 3 020411010
020414940 E-MARKETING 3 - 3 020411010, 110411000
020414950 SPECIAL TOPICS IN MARKETING 3 - 3 020411010
020414991 INTERNSHIP IN MARKETING 9 - 3 -
Students must pass ( 12 ) credit hours from any of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Prerequisite

Theoretical

Practical

020212400 PURCHASE MANAGEMENT 3 - 3 020211020
020213010 HUMAN RESOURCES MANAGEMENT 3 - 3 020211020
020213110 BUSINESS ETHICS 3 - 3 020213100
020213200 SMALL BUSINESS MANAGEMENT 3 - 3 020411010, 020211020
020213701 ORGANIZATIONAL BEHAVIOR 3 - 3 020211020
020412910 TOURISM & HOSPITALITY MARKETING 3 - 3 020411010
020414201 RETAIL & SERVICE MARKETING 3 - 3 020411010
020414650 MARKETING FINANCIAL SERVICES 3 - 3 020411010
020414910 NONE PROFIT MARKETING 3 - 3 020411010

Free Elective


Each student must pass ( 6 ) credit hours from any courses offered by the university NOT INCLUDING any of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Theoretical

Practical

010411000 HISTORY OF CIVILIZATION 3 - 3
010411050 JERUSALEM:CIVILIZATION AND HISTORY 3 - 3
010610022 INTERMEDIATE ENGLISH 3 2 2
010911000 HISTORY OF SCIENCE 3 - 3
010911010 CALCULUS I 3 - 3
010911610 MATHEMATICS FOR MEDICAL STUDENTS 3 - 3
010911800 ELEMENTARY PROBِABILITY & STATISTICS 3 - 3
010912810 BIOSTATISTICS 3 - 3
020114991 INTERNSHIP IN ACCOUNTING 9 - 3
020211000 DEVELOPMENT MANAGEMENT 3 - 3
020214991 INTERNSHIP IN BUSINESS ADMINISTRATION 9 - 3
020311000 INTRODUCTION TO ECONOMICS 3 - 3
020314991 INTERNSHIP IN FINANCE & BANKING 9 - 3
020724991 INTERNSHIP IN HOSPITALS HEALTH CARE 9 - 3
020731002 COMPUTER CONCEPTS & BUSINESS APPLICATIONS 3 - 3
020734991 INTERNSHIP IN MIS 9 - 3
030111100 ISLAMIC CULTURE 3 - 3
030111121 LAW IN OUR LIFE 3 - 3
030111230 INTEGRITY,TRANSPARENCY, AND ACCOUNTABILITY IN FIGHTING CORRUPTION 3 - 3
030121220 DEMOCRACY AND HUMAN RIGHTS 3 - 3
040111000 ARABIC LANGUAGE 3 - 3
040211510 FRENCH LANGUAGE 3 - 3
040211711 GERMAN LANGUAGE 3 - 3
040213430 TURKISH LANGUAGE 3 - 3
040411000 NUTRITION & FOOD SECURITY 3 - 3
040411009 NUTRITION & FOOD SECURITY 3 - 3
040511010 PALESTINIAN STUDIES 3 - 3
040511040 FINE ARTS 3 - 3
040511051 ISRAELI & ZIONISM STUDIES I 3 - 3
040511060 ISRAELI & ZIONISM STUDIES II 3 - 3
040511070 DEVELOPMENT MANAGEMENT 3 - 3
040511080 HOME GARDENING 3 - 3
040511090 FINE ARTS 3 - 3
040511100 CURRENT WORLD ISSUES 3 - 3
040511120 PHYSICAL EDUCATION 3 - 3
040511130 ELECTION AND POLITICAL PARTICIPATION 3 - 3
040511131 THE PALESTINIAN PRISONERS MOVEMENT 3 - 3
040511210 ANTHROPOLOGY 3 - 3
040511310 INTERNATIONAL RELATIONS 3 - 3
040511320 SCIENCE,TECHNOLOGY AND SOCIETY 3 - 3
040511410 POLITICAL SCIENCES 3 - 3
040511420 CRITICAL THINKING 3 - 3
040511510 MODERN ARAB THOUGHT 3 - 3
040511520 ARCHEOLOGY 3 - 3
040511610 HEBREW LANGUAGE ( for Bagrut Students ) 3 - 3
040511620 CIVIL SOCIETY ORGANIZATIONS 3 - 3
040521300 FUNDAMENTALS OF RESEARCH METHODS 3 - 3
050411000 ENERGY RESOURCES & USE 3 - 3
060411100 INTRODUCTION TO PSYCHOLOGY 3 - 3
060411200 INTRODUCTION TO SOCIOLOGY 3 - 3
060511020 FIRST AID 3 - 3
100111000 ASTRONOMY SCIENCE 3 - 3
100112020 INTRODUCTION TO ASTRONOMY 3 - 3
100311000 HUMAN & ENVIRONMENT 3 - 3
100411000 HISTORY OF SCIENCE 3 - 3
110111001 TECHNOLOGY IN OUR LIFE 3 - 3
110111010 INTRODUCTION TO INFORMATION TECHNOLOGY 3 2 4
110111011 INTRODUCTION TO INFORMATION TECHNOLOGY 2 2 3
110111012 INTRODUCTION TO INFORMATION TECHNOLOGY 3 - 3
110111013 INTRODUCTION TO INFORMATION TECHNOLOGY 2 - 2
110411001 INTRODUCTION TO COMPUTERS 3 - 3
110411009 INTRODUCTION TO COMPUTERS 3 - 3

Advisory Plan


First Year

Fall Semester

Course #

Course Name

Cr. Hrs.

010610024 INTERMEDIATE ENGLISH3
040511011 PALESTINIAN STUDIES2
020211010 INTRODUCTION TO BUSINESS ADMINISTRATION3
020311010 MACROECONOMICS3
020411010 PRINCIPLES OF MARKETING3
100411050 BUSINESS MATHEMATICS3
TOTAL 17

Spring Semester

Course #

Course Name

Cr. Hrs.

010610034 ADVANCED ENGLISH3
--------- Univ. Elec.2
020111011 ACCOUNTING PRINCIPLES I3
020211020 PRINCIPLES OF MANAGEMENT3
100411810 BUSINESS STATISTICS3
020413300 CONSUMER BEHAVIOR3
TOTAL 17

Second Year

Fall Semester

Course #

Course Name

Cr. Hrs.

040111001 ARABIC LANGUAGE2
110411000 COMPUTER SKILLS2
--------- Univ. Elec.2
020111021 ACCOUNTING PRINCIPLES II3
020311020 MICROECONOMICS3
020412900 DISTRIBUTIONS CHANNELS3
TOTAL 15

Spring Semester

Course #

Course Name

Cr. Hrs.

040521301 FUNDAMENTALS OF RESEARCH METHODS2
--------- Univ. Elec.2
020212110 BUSINESS COMMUNICATIONS3
020413020 MARKETING MANAGEMENT3
020414940 E-MARKETING3
--------- Spec. Elec.3
TOTAL 16

Third Year

Fall Semester

Course #

Course Name

Cr. Hrs.

020213100 BUSINESS LAW3
020732100 INTRODUCTION TO MIS3
020413100 INTERNATIONAL MARKETING3
020413200 MARKETING PROMOTION AND ADVERTISING3
020413920 RELATIONSHIP MARKETING3
020414920 BRAND MANAGEMENT3
TOTAL 18

Spring Semester

Course #

Course Name

Cr. Hrs.

020312100 FINANCIAL MANAGEMENT I3
020413010 SALES MANAGEMENT3
020413950 BUSINESS TO BUSINESS MARKETING3
020414930 SERVICE MARKETING3
--------- Spec. Elec.3
TOTAL 15

Fourth Year

Fall Semester

Course #

Course Name

Cr. Hrs.

--------- Univ. Elec.2
020214150 STRATEGIC MANAGEMENT3
020414500 MARKETING RESEARCH3
020414950 SPECIAL TOPICS IN MARKETING3
--------- Free Elective3
TOTAL 14

Spring Semester

Course #

Course Name

Cr. Hrs.

020414700 MARKETING STRATEGY3
020414991 INTERNSHIP IN MARKETING3
--------- Spec. Elec.3
--------- Spec. Elec.3
--------- Free Elective3
TOTAL 15