Artificial Intelligence and Public Relations

Overview

The Bachelor of Science program in AI and its Application in PR is  designed to apply the advances of artificial intelligence to the field of Public Relations. This interdisciplinary program aims to equip students with a good understanding of AI technologies, such as machine learning, natural language processing, and data analytics, and their practical applications in building effective PR strategies, managing media relations, and engaging with diverse audiences. By integrating AI into traditional PR frameworks, the program prepares students to lead in a digital landscape where AI-driven insights and strategies can significantly enhance the impact and efficiency of PR .

Goals

1. Equip with AI Expertise: To provide students with a solid foundation in artificial intelligence, covering essential concepts, technologies, and methodologies, enabling them to utilize AI tools and techniques in various PR contexts.
2. Integrate AI and PR Practices: To bridge the gap between AI technology and PR strategies, ensuring that students can effectively integrate AI into PR campaigns, media relations, content creation, and audience engagement for enhanced outcomes.
3. Improve  Analytical Skills: To develop students' ability to analyze and interpret data using AI-driven analytics, empowering them to make informed, data-driven decisions in PR planning, execution, and evaluation.
4. Promote Ethical Considerations: To instill a strong ethical standards regarding the use of AI in PR, emphasizing transparency, accountability, and ethical data use, ensuring responsible and respectful communication practices.
5. Encourage Innovation: To inspire creativity and innovation in the use of emerging technologies within PR, encouraging students to explore and experiment with new tools, platforms, and approaches in their campaigns.
6. Prepare for Industry Challenges: To prepare students to deal with the evolving media landscape and the increasing role of technology in communication, equipping them with the skills to address current and future challenges in the PR industry.

Careers of Graduates

1. AI-Driven PR : using AI tools and analytics to develop and implement effective PR strategies, manage media relations, and monitor public sentiment.
2. Digital Communications : Overseeing digital communication strategies, including social media and content marketing, utilizing AI to optimize engagement and measure impact.
3. Data Analysis for PR and Marketing: Analyzing large datasets to extract actionable insights for targeted PR campaigns, audience segmentation, and personalized communication strategies.
4. Content Strategy: Using AI-driven insights to craft compelling content tailored to diverse audiences, optimizing for engagement, reach, and SEO.
5. Crisis Management : Employing AI tools for real-time monitoring and analysis, enabling rapid response to emerging issues or crises in the public domain.
6. Social Media Analysis: Utilizing AI to monitor trends, sentiment, and engagement on social media platforms, informing strategy and content creation.
7. Brand Reputation : use AI to continuously monitor and analyze public perception and media coverage, guiding strategies to maintain and enhance brand reputation.
8. Media Relations : Utilizing AI tools for media monitoring, journalist targeting, and measuring the effectiveness of media outreach efforts.
9. Public Affairs : Applying AI-driven analytics to understand and engage with public opinion on policy issues, supporting effective public affairs strategies.
10. Influencer Marketing : Using AI to identify and collaborate with influencers whose followers align with the brand's target audience, optimizing influencer campaigns for maximum impact.