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Public Relations Curriculum

Total Credit Hours Required to Finish the Degree
( 133 Credit Hours ) as Follows:

University Requirements

Students must pass all of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Prerequisite

Theoretical

Practical
000011110 COMMUNITY SERVICE 1 - 0 -
010610014 BEGINNING ENGLISH 3 - 0 -
010610025 INTERMEDIATE ENGLISH 3 - 2 010610014
010610026 INTERMEDIATE ENGLISH LAB - 2 1 010610014
010610035 ADVANCED ENGLISH 3 - 2 010610025, 010610026
010610036 ADVANCED ENGLISH LAB - 2 1 010610025
040111001 ARABIC LANGUAGE 2 - 2 -
040511011 PALESTINIAN STUDIES 2 - 2 -
040521301 FUNDAMENTALS OF RESEARCH METHODS 2 - 2 010610035, 010610036
240111000 COMPUTER SKILLS 2 - 2 -
  • Beginning English, Intermediate English, and Advanced English can be waived with a (TOEFL) score of 500 or above or depends on the score of the placement test.
  • Student must fulfill community service equivalent to at least 100 hours during their years of study at Arab American University.
Students must pass ( 8 ) credit hours from any of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Prerequisite

Theoretical

Practical
040511052 ISRAELI & ZIONISM STUDIES I 2 - 2 -
040511053 JERUSALEM: CIVILIZATION AND HISTORY 2 - 2 -
040511061 ISRAELI & ZIONISM STUDIES II 2 - 2 040511052
040511071 DEVELOPMENT MANAGEMENT 2 - 2 -
040511081 HOME GARDENING 2 - 2 -
040511091 FINE ARTS 2 - 2 -
040511101 CURRENT WORLD ISSUES 2 - 2 -
040511121 PHYSICAL EDUCATION 2 - 2 -
040511132 ELECTION AND POLITICAL PARTICIPATION 2 - 2 -
040511133 THE PALESTINIAN PRISONERS MOVEMENT 2 - 2 -
040511140 LAW IN OUR LIFE 2 - 2 -
040511150 ISLAMIC CULTURE 2 - 2 -
040511160 DEMOCRACY AND HUMAN RIGHTS 2 - 2 -
040511170 TECHNOLOGY IN OUR LIFE 2 - 2 -
040511180 INTRODUCTION TO ASTRONOMY SCIENCE 2 - 2 -
040511200 INTRODUCTION TO ECONOMICS 2 - 2 -
040511211 ANTHROPOLOGY 2 - 2 -
040511220 ANTI-CORRUPTION CHALLENGES AND SOLUTION 2 - 2 -
040511230 FRENCH LANGUAGE 2 - 2 -
040511240 GERMAN LANGUAGE 2 - 2 -
040511260 INTRODUCTION TO PSYCHOLOGY 2 - 2 -
040511270 INTRODUCTION TO SOCIOLOGY 2 - 2 -
040511280 HUMAN & ENVIRONMENT 2 - 2 -
040511290 HISTORY OF SCIENCE 2 - 2 -
040511311 INTERNATIONAL RELATIONS 2 - 2 -
040511321 SCIENCE,TECHNOLOGY AND SOCIETY 2 - 2 -
040511400 TURKISH LANGUAGE 2 - 2 -
040511411 POLITICAL SCIENCES 2 - 2 -
040511421 CRITICAL THINKING 2 - 2 -
040511470 MEDICAL TERMINOLOGY IN HEBREW 2 - 2 -
040511511 MODERN ARAB THOUGHT 2 - 2 -
040511521 ARCHEOLOGY 2 - 2 -
040511611 HEBREW LANGUAGE 2 - 2 -
040511621 CIVIL SOCIETY ORGANIZATIONS 2 - 2 -
040511990 EFFECTIVE COMMUNICATION 2 - 2 -
060411001 NUTRITION & FOOD SECURITY 2 - 2 -

Faculty Requirements

Students must pass all of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Prerequisite

Theoretical

Practical
220111050 INTRODUCTION TO MASS SELF-COMMUNICATION 3 - 3 -
220111102 JOURNALISM WRITING SKILLS 3 - 3 -
220111151 PHOTOJOURNALISM 2 3 3 -
220112150 COMPUTER APPLICATIONS FOR MEDIA 2 2 3 240111000
220112351 TELEVISION VIDEOGRAPHY 1 3 3 220111151
220211050 INTRODUCTION TO PUBLIC RELATIONS 3 - 3 -
220211100 THEORIES AND MODELS OF MEDIA AND PUBLIC RELATIONS 3 - 3 220111050, 220211050
220212251 WRITING SKILLS FOR PUBLIC RELATIONS 3 - 3 220211050, 220111102
220212260 MEDIA IN ENGLISH LANGUAGE 3 - 3 -
220212300 JOURNALISM EDITORIAL CODE OF ETHICS AND POLICIES 3 - 3 220111050
220212350 MANAGEMENT OF MEDIA ORGANIZATIONS 3 - 3 220111050
220311050 SOCIAL MEDIA NETWORKS 3 - 3 220111050
220312051 APPLIED STATISTICS AND DATA ANALYSIS 1 3 3 220111050
220313050 MEDIA INNOVATION AND ENTREPRENEURSHIP 3 - 3 220111050

Specialization Requirements

Students must pass all of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Prerequisite

Theoretical

Practical
220113301 GRAPHIC DESIGN FOR DIGITAL MEDIA 2 3 3 220112150
220113350 ADVANCED ENGLISH FOR MEDIA 3 - 3 220212260
220114151 ADVANCED ILLUSTRATION AND GRAPHIC DESIGN 2 3 3 220113301
220212201 ADVANCED COMMUNICATION SKILLS 3 - 3 220111050
220213051 MEDIA RELATIONS MANAGEMENT 3 - 3 220111102
220213151 REPUTATION MANAGEMENT 3 - 3 220211050
220213201 PUBLIC RELATIONS AND SOCIAL RESPONSIBILITY 3 - 3 220211050
220213251 STRATEGIC COMMUNICATION IN PUBLIC RELATIONS 3 - 3 220211050
220213360 MEDIA RESEARCH METHODS 3 - 3 220211100
220214350 GRADUATION PROJECT 3 - 3 -
220214401 CRISIS MANAGEMENT 3 - 3 220211050
Students must pass ( 9 ) credit hours from any of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Prerequisite

Theoretical

Practical
220111080 DIGITAL MARKETING 3 - 3 -
220111240 FUNDAMENTALS OF BUILDING AND DESIGNING DIGITAL ADS 3 - 3 -
220112951 CRITICAL AND CREATIVE THINKING 3 - 3 -
220211070 PHONETICS (ARABIC) 2 3 3 -
220211080 LANGUAGE, RHETORIC, AND ORACY SKILLS 3 - 3 -
220213302 ORGANIZATIONAL CULTURE 3 - 3 220211050
220213351 EFFECTIVE BRANDING 3 - 3 220211050
220213370 SAFETY FOR JOURNALISTS 3 - 3 -
220213451 ADVERTISING, PUBLIC OPINION, AND PUBLIC RELATIONS 3 - 3 220211050
220214051 GENDER AND PUBLIC RELATIONS 3 - 3 220211050
220313401 SOCIAL NETWORKS MANAGEMENT 3 - 3 220311050

Support Courses

Students must pass all of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Prerequisite

Theoretical

Practical
220213751 AUDIENCE PSYCHOLOGY 3 - 3 -
220214301 DIGITAL DIPLOMACY 3 - 3 220311050
220214951 PUBLIC RELATIONS CAMPAIGNS 3 - 3 -
220313301 CONTENT AND ADVERTISEMENT WRITING 3 - 3 220111102
220313451 ADVANCED CONCEPTS IN DIGITAL MARKETING 3 - 3 220111080
220313501 DIGITAL SECURITY 3 - 3 -
220314111 BIG-DATA: SOCIAL MEDIA ANALYSIS 1 3 3 220312051

Free Elective


Each student must pass ( 6 ) credit hours from any courses offered by the university NOT INCLUDING any of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Theoretical

Practical
010411000 HISTORY OF CIVILIZATION 3 - 3
010610010 ADVANCED ENGLISH 3 2 3
010610022 INTERMEDIATE ENGLISH 3 2 2
010610023 INTERMEDIATE ENGLISH 3 2 0
010610024 INTERMEDIATE ENGLISH 3 2 3
010610029 INTERMEDIATE ENGLISH 3 2 2
020211000 DEVELOPMENT MANAGEMENT 3 - 3
020311000 INTRODUCTION TO ECONOMICS 3 - 3
030111100 ISLAMIC CULTURE 3 - 3
030111121 LAW IN OUR LIFE 3 - 3
030111230 INTEGRITY,TRANSPARENCY, AND ACCOUNTABILITY IN FIGHTING CORRUPTION 3 - 3
030121220 DEMOCRACY AND HUMAN RIGHTS 3 - 3
040111000 ARABIC LANGUAGE 3 - 3
040111010 PHONETICS (ARABIC) 2 3 3
040111750 LANGUAGE SKILLS & ORATORY 3 - 3
040211510 FRENCH LANGUAGE 3 - 3
040211711 GERMAN LANGUAGE 3 - 3
040213430 TURKISH LANGUAGE 3 - 3
040411000 NUTRITION & FOOD SECURITY 3 - 3
040411009 NUTRITION & FOOD SECURITY 3 - 3
040511010 PALESTINIAN STUDIES 3 - 3
040511040 FINE ARTS 3 - 3
040511051 ISRAELI & ZIONISM STUDIES I 3 - 3
040511060 ISRAELI & ZIONISM STUDIES II 3 - 3
040511070 DEVELOPMENT MANAGEMENT 3 - 3
040511080 HOME GARDENING 3 - 3
040511090 FINE ARTS 3 - 3
040511100 CURRENT WORLD ISSUES 3 - 3
040511120 PHYSICAL EDUCATION 3 - 3
040511130 ELECTION AND POLITICAL PARTICIPATION 3 - 3
040511131 THE PALESTINIAN PRISONERS MOVEMENT 3 - 3
040511210 ANTHROPOLOGY 3 - 3
040511310 INTERNATIONAL RELATIONS 3 - 3
040511320 SCIENCE,TECHNOLOGY AND SOCIETY 3 - 3
040511410 POLITICAL SCIENCES 3 - 3
040511420 CRITICAL THINKING 3 - 3
040511430 TURKISH LANGUAGE 3 - 3
040511510 MODERN ARAB THOUGHT 3 - 3
040511520 ARCHEOLOGY 3 - 3
040511610 HEBREW LANGUAGE ( for Bagrut Students ) 3 - 3
040511610 HEBREW LANGUAGE ( for Bagrut Students ) 3 - 3
040511610 HEBREW LANGUAGE ( for Bagrut Students ) 3 - 3
040511611 HEBREW LANGUAGE 2 - 2
040511611 HEBREW LANGUAGE 2 - 2
040511611 HEBREW LANGUAGE 2 - 2
040511620 CIVIL SOCIETY ORGANIZATIONS 3 - 3
040521300 FUNDAMENTALS OF RESEARCH METHODS 3 - 3
050411000 ENERGY RESOURCES & USE 3 - 3
060411100 INTRODUCTION TO PSYCHOLOGY 3 - 3
060411200 INTRODUCTION TO SOCIOLOGY 3 - 3
060511020 FIRST AID 3 - 3
100111000 ASTRONOMY SCIENCE 3 - 3
100112020 INTRODUCTION TO ASTRONOMY 3 - 3
100311000 HUMAN & ENVIRONMENT 3 - 3
100411000 HISTORY OF SCIENCE 3 - 3
110111001 TECHNOLOGY IN OUR LIFE 3 - 3
210312050 INTRODUCTION TO DIGITAL MARKETING 3 - 3
220111150 PHOTOJOURNALISM 1 4 3
220112350 TELEVISION VIDEOGRAPHY 1 4 3
220112950 CREATIVE CRITICAL THINKING 2 2 3
220113300 GRAPHIC DESIGN FOR DIGITAL MEDIA 1 4 3
220114150 ADVANCED ILLUSTRATION AND GRAPHIC DESIGN 1 4 3
220212200 ADVANCED COMMUNICATION SKILLS 2 2 3
220212250 WRITING SKILLS FOR PUBLIC RELATIONS 2 2 3
220213050 MEDIA RELATIONS MANAGEMENT 2 3 3
220213150 REPUTATION MANAGEMENT 2 2 3
220213200 PUBLIC RELATIONS AND SOCIAL RESPONSIBILITY 2 2 3
220213250 STRATEGIC COMMUNICATION IN PUBLIC RELATIONS 2 2 3
220213350 EFFECTIVE BRANDING 2 2 3
220213450 ADVERTISING, PUBLIC OPINION, AND PUBLIC RELATIONS 2 2 3
220213750 AUDIENCE PSYCHOLOGY 2 2 3
220214050 GENDER AND PUBLIC RELATIONS 2 2 3
220214300 DIGITAL DIPLOMACY 2 2 3
220214400 CRISIS MANAGEMENT 2 2 3
220214950 PUBLIC RELATIONS CAMPAIGNS 2 2 3
220312050 APPLIED STATISTICS AND DATA ANALYSIS 2 2 3
220313300 CONTENT AND ADVERTISEMENT WRITING 1 4 3
220313400 SOCIAL NETWORKS MANAGEMENT 2 2 3
220313450 ADVANCED CONCEPTS IN DIGITAL MARKETING 2 2 3
220313500 DIGITAL SECURITY 2 2 3
220314110 BIG-DATA: SOCIAL MEDIA ANALYSIS 1 4 3
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