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Digital Marketing Curriculum

Total Credit Hours Required to Finish the Degree
( 127 Credit Hours ) as Follows:

University Requirements

Students must pass all of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Prerequisite

Theoretical

Practical
000011110 COMMUNITY SERVICE 1 - 0 -
010610014 BEGINNING ENGLISH 3 - 0 -
010610025 INTERMEDIATE ENGLISH 3 - 2 010610014
010610026 INTERMEDIATE ENGLISH LAB - 2 1 010610014
010610035 ADVANCED ENGLISH 3 - 2 010610036, 010610025
010610036 ADVANCED ENGLISH LAB - 2 1 010610025, 010610026
040111001 ARABIC LANGUAGE 2 - 2 -
040511011 PALESTINIAN STUDIES 2 - 2 -
040521301 FUNDAMENTALS OF RESEARCH METHODS 2 - 2 010610035, 010610036
240111000 COMPUTER SKILLS 2 - 2 -
  • Beginning English, Intermediate English, and Advanced English can be waived with a (TOEFL) score of 500 or above or depends on the score of the placement test.
  • Student must fulfill community service equivalent to at least 100 hours during their years of study at Arab American University.
Students must pass ( 8 ) credit hours from any of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Prerequisite

Theoretical

Practical
040511052 ISRAELI & ZIONISM STUDIES I 2 - 2 -
040511053 JERUSALEM: CIVILIZATION AND HISTORY 2 - 2 -
040511061 ISRAELI & ZIONISM STUDIES II 2 - 2 -
040511071 DEVELOPMENT MANAGEMENT 2 - 2 -
040511081 HOME GARDENING 2 - 2 -
040511091 FINE ARTS 2 - 2 -
040511101 CURRENT WORLD ISSUES 2 - 2 -
040511121 PHYSICAL EDUCATION 2 - 2 -
040511132 ELECTION AND POLITICAL PARTICIPATION 2 - 2 -
040511133 THE PALESTINIAN PRISONERS MOVEMENT 2 - 2 -
040511140 LAW IN OUR LIFE 2 - 2 -
040511150 ISLAMIC CULTURE 2 - 2 -
040511160 DEMOCRACY AND HUMAN RIGHTS 2 - 2 -
040511170 TECHNOLOGY IN OUR LIFE 2 - 2 -
040511180 INTRODUCTION TO ASTRONOMY SCIENCE 2 - 2 -
040511200 INTRODUCTION TO ECONOMICS 2 - 2 -
040511211 ANTHROPOLOGY 2 - 2 -
040511220 ANTI-CORRUPTION CHALLENGES AND SOLUTION 2 - 2 -
040511230 FRENCH LANGUAGE 2 - 2 -
040511240 GERMAN LANGUAGE 2 - 2 -
040511260 INTRODUCTION TO PSYCHOLOGY 2 - 2 -
040511270 INTRODUCTION TO SOCIOLOGY 2 - 2 -
040511280 HUMAN & ENVIRONMENT 2 - 2 -
040511290 HISTORY OF SCIENCE 2 - 2 -
040511311 INTERNATIONAL RELATIONS 2 - 2 -
040511321 SCIENCE,TECHNOLOGY AND SOCIETY 2 - 2 -
040511400 TURKISH LANGUAGE 2 - 2 -
040511411 POLITICAL SCIENCES 2 - 2 -
040511421 CRITICAL THINKING 2 - 2 -
040511470 MEDICAL TERMINOLOGY IN HEBREW 2 - 2 -
040511511 MODERN ARAB THOUGHT 2 - 2 -
040511521 ARCHEOLOGY 2 - 2 -
040511611 HEBREW LANGUAGE 2 - 2 -
040511621 CIVIL SOCIETY ORGANIZATIONS 2 - 2 -
040511990 EFFECTIVE COMMUNICATION 2 - 2 -
060411001 NUTRITION & FOOD SECURITY 2 - 2 -
280311110 INTRODUCTION TO SIGN LANGUAGE 2 - 2 -

Faculty Requirements

Students must pass all of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Prerequisite

Theoretical

Practical
020111011 ACCOUNTING PRINCIPLES I 3 - 3 100411050
020111021 ACCOUNTING PRINCIPLES II 3 - 3 020111011
020211010 INTRODUCTION TO BUSINESS ADMINISTRATION 3 - 3 -
020211020 PRINCIPLES OF MANAGEMENT 3 - 3 020211010
020213110 BUSINESS ETHICS 3 - 3 -
020311010 MACROECONOMICS 3 - 3 -
020311020 MICROECONOMICS 3 - 3 020311010
020312100 FINANCIAL MANAGEMENT I 3 - 3 020111011
020411010 PRINCIPLES OF MARKETING 3 - 3 -
020732100 INTRODUCTION TO MIS 3 - 3 240111000
100411050 BUSINESS MATHEMATICS 3 - 3 -
100411810 BUSINESS STATISTICS 3 - 3 100411050
210312150 BUSINESS LAW 3 - 3 -
210312200 BUSINESS COMMUNICATIONS IN THE DIGITAL AGE 3 - 3 010610035

Specialization Requirements

Students must pass all of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Prerequisite

Theoretical

Practical
020413300 CONSUMER BEHAVIOR 3 - 3 020411010
020414500 MARKETING RESEARCH 3 - 3 020411010, 210312200
210312050 INTRODUCTION TO DIGITAL MARKETING 3 - 3 020411010
210312350 RETAILING & E-TAILING 3 - 3 210312050
210313050 DIGITAL ANALYTICS 3 - 3 -
210313100 SOCIAL MEDIA MARKETING 3 - 3 210312050
210313300 MARKETING CHANNELS 3 - 3 020411010
210313400 INTEGRATED MARKETING COMMUNICATIONS 3 - 3 020411010
210313500 SEARCH ENGINE OPTIMIZATION 3 - 3 210312050
210313600 DIGITAL CONTENT CREATION 3 - 3 210312050, 210312200
210314050 DIGITAL MARKETING PARCTICUM (INTERNSHIP) 3 - 3 -
210314200 INTERNATIONAL MARKETING 3 - 3 020411010
210314250 WEB & APP DESIGN APPLICATIONS 3 - 3 210312050
210314350 DIGITAL MARKETING STRATEGY 3 - 3 210312050
210314400 MARKETING STRATEGY 3 - 3 -
Students must pass ( 12 ) credit hours from any of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Prerequisite

Theoretical

Practical
020213701 ORGANIZATIONAL BEHAVIOR 3 - 3 020211020
020213810 CHANGE MANAGEMENT 3 - 3 020211020
020214400 PROJECT MANAGEMENT 3 - 3 020211020
020413920 RELATIONSHIP MARKETING 3 - 3 020411010
020414920 BRAND MANAGEMENT 3 - 3 020411010
020414930 SERVICE MARKETING 3 - 3 020211020
210312100 ADVERTISING MANAGEMENT 3 - 3 020211020
210312300 DATA VISUALIZATION 3 - 3 210313050
210312450 INTRODUCTION TO GRAPHIC DESIGN 3 - 3 -
210312500 NONPROFIT & SOCIAL MARKETING 3 - 3 020411010
210312550 DATABASE MARKETING 3 - 3 020411010, 020732100
210313150 E-COMMERCE & PAYMENT SYSTEMS 3 - 3 210312050
210313340 INTRODUCTION TO PRICING 3 - 3 020411010, 100411050
210313350 PUBLIC RELATIONS MARKETING 3 - 3 020411010
210313360 INNOVATION & NEW PRODUCT DEVELOPMENT 3 - 3 020411010
210313370 DIGITAL FILMMAKING 3 - 3 -
210314300 MOBILE & LOCATION –BASED MARKETING 3 - 3 020411010, 210312050
210314450 CONTEMPORARY TOPICS IN DIGITAL MARKETING 3 - 3 -

Free Elective


Each student must pass ( 6 ) credit hours from any courses offered by the university NOT INCLUDING any of the following courses:

Course #

Course Name

Weekly Hours

Cr.

Hrs.

Theoretical

Practical
010411000 HISTORY OF CIVILIZATION 3 - 3
010411050 JERUSALEM:CIVILIZATION AND HISTORY 3 - 3
010610010 ADVANCED ENGLISH 3 2 3
010610022 INTERMEDIATE ENGLISH 3 2 2
010610023 INTERMEDIATE ENGLISH 3 2 0
010610024 INTERMEDIATE ENGLISH 3 2 3
010610029 INTERMEDIATE ENGLISH 3 2 2
020211000 DEVELOPMENT MANAGEMENT 3 - 3
020311000 INTRODUCTION TO ECONOMICS 3 - 3
030111100 ISLAMIC CULTURE 3 - 3
030111121 LAW IN OUR LIFE 3 - 3
030111230 INTEGRITY,TRANSPARENCY, AND ACCOUNTABILITY IN FIGHTING CORRUPTION 3 - 3
030121220 DEMOCRACY AND HUMAN RIGHTS 3 - 3
040111000 ARABIC LANGUAGE 3 - 3
040211510 FRENCH LANGUAGE 3 - 3
040211711 GERMAN LANGUAGE 3 - 3
040213430 TURKISH LANGUAGE 3 - 3
040411000 NUTRITION & FOOD SECURITY 3 - 3
040511010 PALESTINIAN STUDIES 3 - 3
040511040 FINE ARTS 3 - 3
040511051 ISRAELI & ZIONISM STUDIES I 3 - 3
040511060 ISRAELI & ZIONISM STUDIES II 3 - 3
040511070 DEVELOPMENT MANAGEMENT 3 - 3
040511080 HOME GARDENING 3 - 3
040511090 FINE ARTS 3 - 3
040511100 CURRENT WORLD ISSUES 3 - 3
040511120 PHYSICAL EDUCATION 3 - 3
040511130 ELECTION AND POLITICAL PARTICIPATION 3 - 3
040511131 THE PALESTINIAN PRISONERS MOVEMENT 3 - 3
040511210 ANTHROPOLOGY 3 - 3
040511310 INTERNATIONAL RELATIONS 3 - 3
040511320 SCIENCE,TECHNOLOGY AND SOCIETY 3 - 3
040511410 POLITICAL SCIENCES 3 - 3
040511420 CRITICAL THINKING 3 - 3
040511430 TURKISH LANGUAGE 3 - 3
040511510 MODERN ARAB THOUGHT 3 - 3
040511520 ARCHEOLOGY 3 - 3
040511610 HEBREW LANGUAGE ( for Bagrut Students ) 3 - 3
040511620 CIVIL SOCIETY ORGANIZATIONS 3 - 3
040521300 FUNDAMENTALS OF RESEARCH METHODS 3 - 3
050411000 ENERGY RESOURCES & USE 3 - 3
060411100 INTRODUCTION TO PSYCHOLOGY 3 - 3
060411200 INTRODUCTION TO SOCIOLOGY 3 - 3
060511020 FIRST AID 3 - 3
100112020 INTRODUCTION TO ASTRONOMY 3 - 3
100311000 HUMAN & ENVIRONMENT 3 - 3
100411000 HISTORY OF SCIENCE 3 - 3
110111001 TECHNOLOGY IN OUR LIFE 3 - 3
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