020413100 INTERNATIONAL MARKETING ( 3 Crd.Hrs )

Pre-Requisites : 020411010

This course equips students with the tools and terminology to explore and understand marketing practices in a global environment. It gives the student the viewpoint of an international marketing manager, exploring the scope, opportunities and challenges of international marketing, the dynamic environment of international trade, the culture, political, legal, and business systems of global markets and the ways to develop global marketing strategies.