020414940 E-MARKETING ( 3 Crd.Hrs )

Pre-Requisites : 020413020, 020732100

This course introduces students to digital marketing where marketing meets the internet, wireless devices, and other digital media. The course covers a variety of topics including online advertising, search engine optimization, participation in social media, online listening and monitoring, and web & social media analytics. Throughout the course, students develop capabilities in designing, implementing, and evaluating digital marketing strategies.