070114220 PHARMACEUTICAL MARKETING AND PROMOTION ( 2 Crd.Hrs )

Pre-Requisites : 070114210

The course is composed of marketing concepts which the students are to fully understand. This course will examine the current pharmaceutical marketing environment from both an academic and practical perspective. This course will give students, and new industry professionals, a thorough overview of general marketing principles and then apply those principles using case?study methods to all aspects of marketing pharmaceuticals.