150056150 STRATEGIC PLANNING ( 3 Crd.Hrs )

The course focuses on the concept of strategy formulation and implementation. This course introduces students to the concept, importance, and methodologies of strategic planning. The course will introduce the theoretical basics and framework for building implementing and evaluating an organization long-term plan or strategy. Procedures like SWOT analysis to evaluate external and internal environment, setting up strategic goals and objectives, drafting and action plan, and translating these plans into executable projects among principles and practices will be covered in the course. The course further will help students drafting and implementing an evaluation plan for the strategy. The course serves as a platform to acquire competences in strategic thinking, analysis, evaluation, leadership, communication, teamwork, as well as cross-functional integration. Objective: To improve student's ability to think strategically while operating and managing daily objectives and to integrate strategic planning into daily business activity.