151766130 MARKETING OF ISLAMIC FINANCIAL PRODUCTS ( 3 Crd.Hrs )

Pre-Requisites : 151766100

The course aims to introduce students to the importance of marketing in banking and its role in introducing Islamic financial products, with a focus on the ethical foundations and legal controls that must be followed and taken into account through the marketing process. In addition, the course covers the mechanisms used in marketing, and evaluates their efficiency and effectiveness in providing legitimate solutions and alternatives that are suitable for traditional tools.