151778030 COMPETITIVE STRATEGY AND ANALYSIS ( 3 Crd.Hrs )

Pre-Requisites : 151778020

This course introduces students to the theory and practice of competitive strategy and analysis. Topics covered include the analyzing industries and the impact of growth and innovation on competitive strategy, developing strategic plans, executing strategy, evaluating strategic boundaries, partnership strategies, global strategy and new business development. Special emphasis will be placed on the growth of technology and innovation in every industry and the impact on competitive strategy.