151778040 STRATEGIC MARKETING MANAGEMENT ( 3 Crd.Hrs )

Pre-Requisites : 151778010

This course provides a foundation in marketing strategy and the methods that organizations use to build sustainable competitive advantage and maximize long-term profits through marketing. Topics covered include measuring and understanding marketing opportunities, targeting attractive customer segments, branding and positioning and marketing strategies for new, growth and mature markets. Special emphasis will be placed on digital marketing strategies.