151778400 GLOBAL STRATEGY ( 3 Crd.Hrs )

Pre-Requisites : 151778010

This course provides an overview of international business strategy and offers perspectives on foreign businesses entering new markets as well as the domestic organization’s strategies for surviving new market entrants. Topics covered include foundation of global strategies, leveraging resources and capabilities, ethics in global strategy, global challenges for entrepreneurial firms, multinational strategies and structures, managing strategic alliances and the strategy of entering foreign markets. Special emphasis will be placed on global competitive dynamics.