152216090 MANAGING INNOVATION ( 3 Crd.Hrs )

This course provides an overview of the process of innovation and the integration of into different organization and business process. Topics covered include the importance of innovation, developing an innovation strategy, sources of innovation, search strategies for innovation, innovating new products and services, exploiting open innovation and collaboration, promoting entrepreneurship and new ventures and capturing learning from innovation. Special emphasis will be placed on building the innovative organization, making the business case for innovation and decision making under uncertainty.