152216150 SOCIAL CONTENT MARKETING ( 3 Crd.Hrs )

This course provides an overview of the strategies that marketing professionals use to create content that helps further an organization’s brand. Topics covered include educating audiences with trusted content, creating quality content, publishing and promoting content, the power of employee advocates, social influencers and brand ambassadors, strategies for engaging communities and audiences, and content marketing for mobile customers. Special emphasis will be placed on how content marketing supports an organization’s social media marketing strategy.