152216160 MOBILE MARKETING ( 3 Crd.Hrs )

Pre-Requisites : 152216100

This course provides a foundation in mobile marketing and the current and emerging strategies used to target mobile users in this rapidly growing field. Topics covered include the development of mobile marketing, mobile optimized sites, mobile apps, email and SMS marketing for mobile users, mobile search, mobile advertising, mobile payments and the role of social media in mobile marketing. Special emphasis will be placed on mobile analytics and measuring the success of a mobile marketing strategy.