220111050 INTRODUCTION TO MASS SELF-COMMUNICATION ( 3 Crd.Hrs )

A general introduction in the science of communication and media, in terms of definition, emergence and development from ancient times until our present moment, its importance in life and societies, its functions, roles, and its various fields and branches: public opinion, ethics of media work, advertising and publicity for public relations ..etc. Through the course, the student is provided with skills by analyzing the various theoretical concepts and knowledge related to communication and media in terms of reality, practice, and the nature of the transformations that this sector is witnessing in light of the information revolution. The course also focuses on the most important transformations brought about by the information society on the reality and nature of communication, leading to the new communication formula called "mass self-communication". It is mass communication because it has a latent ability to reach a diverse global audience, and at the same time it is self-communication, because the production of the message determining the future or the recipients is subjective.