240214350 ONLINE ADVERTISING FUNDAMENTALS ( 3 Crd.Hrs )

Pre-Requisites : 240212020

This course gives students an overview about the evolution of online advertising and highlights the recent developments in this field. It addresses the various frameworks of the advertising technology in both local and global contexts. The course covers theoretical principals that lay behind online advertising and their application in the advertising industry. During the course, students will gain practical knowledge of the advertising domains and platforms, adhering to existing advertising specification and standards including those related Banner, Video, and Audio Ad campaigns.