Pages From:
1
To:
469
Publisher:
McGraw-Hill Education
Edition:
2
ISBN:
978-0-07-331580-5
Date:
Sunday, January 1, 2006
Topics:
What Is Strategy and Why Is It Importnat ?
Analyzing a Company's External Environment
Analyzing a Company's Resources and Competitive Position
Crafting a Strategy :The Quest for Competitive Advantage
Competing in Foreign Markets
Diversification: Straregies for Managing a Group of Businesses
Strategy, Ethics, and Social Responsibility
Executing the Strategy: Building a Capable Organization and Instilling a Culture
Managing Internal Operations in Ways That Promote Good Strategy Execution