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The impact of customer personality and online brand community engagement on intention to forward company and users generated content: Palestinian banking industry a case

Authors: 
Mahmoud Yasin, Lucia Porcu, Mohammed T Abusharbeh, Francisco Liébana-Cabanillas
ISSN: 
1331-677X
Journal Name: 
Economic Research-Ekonomska Istraživanja
Volume: 
33
Issue: 
1
Pages From: 
1985
To: 
2006
Date: 
Wednesday, January 1, 2020