The course was opened by the Dean of Student Affairs at the Arab American University, Dr. Fadi Jumaa, welcoming the attendees and stressing the importance of the course that targets businesswomen from the Palestinian countryside. He explained that one of the goals on which the University is based is to serve the Palestinian public, and that AAUP has many centers, activities and events to provide these services in several fields, such as health, medical, academic, scientific, sports, and many more, indicating that the University’s doors are open to the Palestinian public.