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Postgraduate Studies

Sunday, March 24, 2024
Defense of a Master’s Thesis by Heba Al Ghoul in the Contemporary Public Relations Program

Researcher Heba Jihad Al Ghoul, a student in the Master’s program in Contemporary Public Relations, had defended her thesis titled “Sports Communication and the Palestinian National Reputation on Twitter during the Qatar World Cup 2022.”

This study aimed to explore the interactive relationship between communication and the field of sports as well as their contribution to enhancing the national reputation and highlighting the Palestinian identity during the Qatar 2022 World Cup. It also aimed to analyze tweets that highlighted the Palestinian case in English language on Twitter during that period.

Sunday, March 24, 2024
Defense of a Master’s Thesis by Maysa Omar in the Contemporary Public Relations Program

Researcher Maysa Amjad Omar, a student in the Master’s program in Contemporary Public Relations, has defended her thesis titled “The Digital Communicative Response of the Palestinian Ministry of Health on Facebook in Light of the Crises it Experienced in 2022 and 2023.”

This study aimed to magnify the understanding of the communicative response of public relations at the Palestinian Ministry of Health during the period of 2022/2023, according to the situational theories of crisis communication, reputation restoration, and apology.

Tuesday, March 19, 2024
Defense of a Master’s Thesis by Muhannad Amarneh in the Data Science and Business Analytics Program

Researcher Muhannad Ahmed Amarneh, a student in the Master’s program in Data Science and Business Analytics, has defended his thesis titled “Predicting the Incidence of a Psychological Disorder (Anxiety, Depression and Stress) Using Machine Learning Algorithms.”

The present study aims to use machine learning algorithms to predict diagnoses of stress, anxiety and depression as the most common psychiatric disorders, using the dataset collected as part of this work. The dataset consisted of approximately 700 records using an online survey, which was based on the Depression, Anxiety and Stress International Scale (DASS21). The data was collected from Palestinian community participants and university students. To ensure the effectiveness of applying artificial intelligence algorithms, the data was processed before analyzing it.

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