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Public Relations

Tuesday, August 20, 2024
An AAUP Delegation Visits Tubas Municipality to Enhance Cooperation

A delegation from the Public Relations Department at the Arab American University has visited Tubas Municipality for the sake of enhancing joint cooperation and discussing the implementation of student programs and activities.

The delegation included the Director of Public Relations, Mr. Firas Saifi, and the Activities Officer, Ms. Samah Dawahdeh. The delegation was received by the Mayor, Mr. Abdul Hakim Abdul Razek, and a number of members of the municipality and its staff.

During the meeting, the two parties discussed ways to enhance cooperation by implementing a number of programs, and providing the municipality with expertise from faculty members and students in technological as well as other fields, in addition to organizing activities for school students.

Wednesday, July 24, 2024

Researcher Ahlam Ibrahim Abdullah, a student in the Master's Program in Contemporary Public Relations, has defended her thesis titled: "Religious Diplomacy: Framing Israeli Propaganda for the "Abraham" Accords via Social Media Platforms".

This study aimed to identify how Israel frames the "Abraham" Accords religiously; through its digital propaganda directed at the Arab public, within the "People of the Book" platforms on YouTube and "Israel in the Gulf" on Twitter. The reason for choosing two platforms that differ in identity and content is due to the importance of researching the framing mechanisms and appeals that Israel employs in addressing the Arab public through its direct and indirect propaganda.

Thursday, July 18, 2024
Defense of a Master’s Thesis by Reham Al-Damj in the Contemporary Public Relations Program

Researcher Reham Mohammad Abdel Fattah, a student in the Public Relations Program, has defended her thesis titled: “Utilizing Audio-Visual Information in Public Relations in Palestinian Ministries to Enhance their Rational Image Among the public.”

This study aims to identify the audio-visual messages that digital public relations in Palestinian ministries employ in their social media page posts within their strategy and objectives, and how public relations in Palestinian government institutions employ audio-visual messages effectively to build and enhance a positive rational image among the public to communicate and interaction with them.

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