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Public Relations

Sunday, July 4, 2021
Thesis Defense about the US Usage of Strategic Political Communication via "Twitter" in Promoting the "Deal of the Century"

Researcher Mousa Amr Khalil – a student at the Master in Contemporary Public Relations Program in the Faculty of Graduate Studies in AAUP defended his thesis under the topic of “the US Usage of Strategic Political Communication via Twitter in Promoting the Deal of the Century”.

The study aimed to reveal the mechanisms that Donald Trump- the former US President used to make Twitter as the main strategic political communication tool to promote the deal of the century and the other agreements with the Arab countries. The researcher explained that Trump used Twitter to spot light on the convincing techniques, especially the ones related to the message specifications and the propaganda technology.  

Tuesday, December 11, 2018
Arab American University

18 Years of Establishment

More than 20 young men and women sing with symphony and harmony “O My country we write your Name”, where the coach of the choir of Arab American University Mr. Louai Bilawi says his orders to repeat over and over again the sentence to achieve the symphony and harmony, which makes them complete "... On the sun when it fades."

The choir is preparing for intensive weekly trainings to present its upcoming annual concert. Belawi said he did not expect this harmony among its young people. "They came from different geographical and cultural backgrounds, but music, as well as the university, is capable of loading those energies and talents and transforming them into creativity."

The historic areas of Palestine from which the members of the choir are presented come from Jenin, Jerusalem, Arraba al-Batuf, Hebron, Baqa al-Gharbiya, Daliyat al-Carmel, the Negev and the Golan Heights.

Monday, August 13, 2018

Dr. Mahmoud Khallouf; an Assistant Professor of Arabic Language and Media Department  at Arab American University, has published a book at Osama Publishing House and Publishers and distributors in Jordan entitled "Professional Writing for Media and Public Relations: A Comparison between the Experiences of News websites and Traditional Media".

The issuance of this book comes is a series of issuances and publishing of a 22-year history of the author, combining both professional and academic aspects. The book includes 200 pages, an introduction, an ending and three chapters. The book mentions the scientific experiences for Public Relations department at Arab American University, and represents the beginnings of scientific research and its continuous efforts about writings in public relations in light of the challenges of the new media tools and the wide differences between traditional media and new media tools.


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