Strategic Planning

Monday, December 24, 2018
The University hosts the CEO of Paltel Group Mr. Ammar Al Aker in a lecture for Masters students in Ramallah

Arab American University hosted in Ramallah Campus the CEO of the Palestinian Communications Group “PAlTEL” Mr. Ammar Al Aker, in a lecture aimed for Master students in strategic planning and fundraising program, in the presence of the course teacher Dr. Dalal Erekat.

The lecture was about the experience of the strategic negotiations conducted by Paltel Group with the Palestinian Authority upon the renewal of work permits, which was signed on 28 December 2016

Wednesday, December 19, 2018
The Researcher Ahmed Amjad Hanani a student of strategic planning and fundraising

The Researcher Ahmed Amjad Hanani, a student of strategic planning and fundraising at Faculty of Graduate School at Arab American University, discussed his thesis on "The Impact of Strategic Planning on the Performance of small – medium companies in Palestine and its Continuity ".

The aim of his study was about the impact of strategic planning components on the performance and survival of small and medium companies in Palestine, noting that the importance of strategic planning can be measured to the extent that it affects business performance, which may affect its survival and existence.

Hanani used a survey questionnaire and distributed it to managers and business owners, and used different statistical methods to analyze data and obtain results.

Sunday, December 2, 2018
Part of discussion of the researcher Hala Deaibes, a student of strategic planning and fundraising

Researcher Hala Deaibes, a student of strategic planning and fundraising in the Graduate Studies Faculty at Arab American University, discussed her MA thesis titled "The role of social media marketing in building customer relationships in mobile phone companies in Palestine".

The researcher reviewed the role of social media in influencing the building of customer relations from the point of view of the customer as a strategic marketing tool regarding marketing communications of the consumers of different social networking sites for Jawwal customers in Palestine as a case study. The researcher focused on the lack of information in the using social media and the effective adoption of various means of social communication in the mobile phone companies in Palestine.


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