Strategic Planning and Fundraising

Sunday, December 2, 2018
Part of discussion of the researcher Hala Deaibes, a student of strategic planning and fundraising

Researcher Hala Deaibes, a student of strategic planning and fundraising in the Graduate Studies Faculty at Arab American University, discussed her MA thesis titled "The role of social media marketing in building customer relationships in mobile phone companies in Palestine".

The researcher reviewed the role of social media in influencing the building of customer relations from the point of view of the customer as a strategic marketing tool regarding marketing communications of the consumers of different social networking sites for Jawwal customers in Palestine as a case study. The researcher focused on the lack of information in the using social media and the effective adoption of various means of social communication in the mobile phone companies in Palestine.

Tuesday, April 10, 2018
Researcher Duaa Jamil Qasem Al-Deek, a student, specialized in Strategic Planning and Fundraising

The researcher, Duaa Jamil Qasem Al-Deek, a student specialized in Strategic Planning and Fundraising at the Faculty of Graduate Studies of the University's Ramallah Campus, defended her Master degree thesis entitled “Social Responsibility of The Operating Banks in Palestine and its Relationship to Profitability.”

In her thesis, she pointed to who much banks apply social responsibility, its relation to profitability and planning mechanisms. Stressing the importance of the positive relationship between the social responsibility and the working banks’ profitability with their commitment to imply it.

Tuesday, February 27, 2018
Part of the researcher Ayat Abdulhadi A’bahre defense, a student specialized in Conflict Resolution and Development

The Faculty of Graduate Studies at the Arab American University in Ramallah awarded two master degrees in strategic planning and fundraising, and conflict resolution and development.

The researcher Mohammed Soboh Musa Abu-Shamsieh, a student in the strategic planning and fundraising program, defended his thesis entitled “Determinants Of The Profits Distribution Policy In Public Shareholding Companies, A Case Study from the Palestine Exchange”.

The thesis aimed to identify the most important influencing factors on the profits distributing policy to non-financial companies in the Palestine Exchange and distributing profits to benefit from achieving further growth in the Palestinian market.


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