220211100 THEORIES AND MODELS OF MEDIA AND PUBLIC RELATIONS ( 3 Crd.Hrs )

Pre-Requisites : 220111050, 220211050

roots of its theories coming from psychology, sociology, political science ... etc, and the emergence of special media theories explaining the role of the media in societies and individuals, and linking these theories through their historical development with media and public relations research, as well as focusing on theoretical knowledge of communication science by learning about the concept of communication, its types, its models, the components of the communication process, the factors of effective communication, and the functions of mass communication methods. The course also reviews the most important modern and contemporary theories of communication that explain the relationship of societies and individuals with the different media platforms.