220313050 MEDIA INNOVATION AND ENTREPRENEURSHIP ( 3 Crd.Hrs )

Pre-Requisites : 220111050

The purpose of this course is to introduce entrepreneurship in the media field and to introduce innovative ways to stay updated with the ever-changing market through the use of emerging modern technology in the media landscape. This is done by introducing modern financing models, explaining how to develop business opportunities in new or existing media companies, and teaching how to apply appropriate technology tools in the media field. Moreover, the course discusses how to develop a special voice for the innovative student, how to develop a footprint and a visual identity, enhance the student’s critical sense, and enable them to act ethically in the pursuit of truth, accuracy, justice and diversity. The course exposes the mind to business related to new media, from profit streams, people or audience power, entrepreneurial economics and entrepreneurial marketing, to innovation, which is considered to be the engine of opportunities.