| The Effect of Brand Experience on Customers’ Engagement Behavior within the Context of Online Brand Communities: The Impact on Intention to Forward Online Company-Generated Content |
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| The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine |
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| Determinants of Intention to Forward Online Company-generated Content via Facebook |
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| The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case |
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| Looking into the Islamic banking sector in Palestine: do religious values influence active social media engagement behavior? |
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| The Role of Social Media in Building Islamic Banking Consumer Engagement: Analysing the Impact of Brand Personality Traits and Brand Love |
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