HomeDr. Mohammad AbusharbehpublicationArticle The impact of customer personality and online brand community engagement on intention to forward company and users generated content: Palestinian banking industry a case
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The impact of customer personality and online brand community engagement on intention to forward company and users generated content: Palestinian banking industry a case
Authors:
Mahmoud Yasin, Lucia Porcu, Mohammed T Abusharbeh, Francisco Liébana-Cabanillas