Dr. Mahmoud Khallouf; an Assistant Professor of Arabic Language and Media Department  at Arab American University, has published a book at Osama Publishing House and Publishers and distributors in Jordan entitled "Professional Writing for Media and Public Relations: A Comparison between the Experiences of News websites and Traditional Media".

The issuance of this book comes is a series of issuances and publishing of a 22-year history of the author, combining both professional and academic aspects. The book includes 200 pages, an introduction, an ending and three chapters. The book mentions the scientific experiences for Public Relations department at Arab American University, and represents the beginnings of scientific research and its continuous efforts about writings in public relations in light of the challenges of the new media tools and the wide differences between traditional media and new media tools.

Professor Mahmoud Alem Eldin has presented the book; he is the Rapporteur of Media Professors Promotions Committee in Egypt, and Journalism and Editor Scientist, and the colleague Daas Deyab, General Manager of WAFA News Agency participation.