Adopting B2B E-Commerce Among Palestinian Companies During Coronavirus (COVID-19)

Infrastructure Business-to-Business ECommerce
(B2B E-Commerce) in Palestine Exchange
(PEX), especially managers and upper management, has
recently emerged as a critical problem for emerging
nations. However, maintaining (B2B E-Commerce) in
today's technical, organisational, and environmental
aspects is difficult owing to the various changes that
occur within the industry. Critically, globalisation has
become a significant contributor to organisational
transformation, particularly in digital marketing. As a
result, this research investigates the link between
technical, organisational, and environmental variables
and the adoption of B2B E-Commerce. During the
coronavirus outbreak, trust among Palestinian company
managers had a moderating role (COVID-19).
Furthermore, the survey questionnaire was delivered to
39 Palestinian enterprises as part of the research sample.
SPSS is used for data analysis (PLS-SEM). The study's
results indicated a mixed bag: H1, H2, H3, H4 were
significant, while H5, H6 were not. The results of this
research will help policymakers in Palestinian firms
develop regulations that will assure the quality of
services provided to patients, particularly because the
companies will have to compete with private enterprises
during Coronavirus Pandemic (COVID-19). In this
regard, the study's findings on the application of
employee capacity between Palestinian enterprises,
employee commitment, and IT must be taken seriously
by Palestinian companies. When this is completed, it will
go a long way toward assisting the directors of
Palestinian enterprises and other government officials in
general in properly implementing E-Commerce, which
will ultimately boost the companies' performance during
Coronavirus Pandemic (COVID-19).