HomeDr. Majdi KhalilipublicationConference Paper Applying Theory of Planned Behaviour (TPB) to Study the Factors Affecting the Purchase Intention of Muslims’ Products: The Effect of HALAL Consciousness Among Muslim Consumers
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Applying Theory of Planned Behaviour (TPB) to Study the Factors Affecting the Purchase Intention of Muslims’ Products: The Effect of HALAL Consciousness Among Muslim Consumers
Authors:
Al-Khalili, M., Saad, N. Ali. S. (2017):
Conference:
Global Islamic Marketing Conference, Alanya, Turkey.
