Master's Thesis on the Role of Communication in Building Customer Relationships in Mobile Phone Companies

Sunday, December 2, 2018

Researcher Hala Deaibes, a student of strategic planning and fundraising in the Graduate Studies Faculty at Arab American University, discussed her MA thesis titled "The role of social media marketing in building customer relationships in mobile phone companies in Palestine".

Part of discussion of the researcher Hala Deaibes, a student of strategic planning and fundraising

The researcher reviewed the role of social media in influencing the building of customer relations from the point of view of the customer as a strategic marketing tool regarding marketing communications of the consumers of different social networking sites for Jawwal customers in Palestine as a case study. The researcher focused on the lack of information in the using social media and the effective adoption of various means of social communication in the mobile phone companies in Palestine.

At the end of the discussion, the committee composed of the first supervisor of the thesis and chairman of the committee, Dr. Raed Erekat, the second supervisor Dr. Majid Mansour, the internal examiner from Arab American University, Dr. Mohammed Abu Sharba, and the external examiner from Al-Quds Open University Dr. Shaher Obaid, decided to grant the student the Master degree in strategic planning and fundraising.