Total Credit Hours Required to Finish the Degree ( 127 Credit Hours ) as Follows
University Requirements
Students must pass all of the following courses
|
Course Number |
Course Name |
Weekly Hours |
Cr. Hrs. |
Prerequisite |
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|---|---|---|---|---|---|---|
|
Theoretical |
Practical |
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| 000011110 | COMMUNITY SERVICE | COMMUNITY SERVICE | 1 | - | 0 |
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| 010610014 | BEGINNING ENGLISH | In Reading, students learn to skim; scan; identify the main idea and supporting details; make predictions about a text; answer questions about a text; identify signal words, transitions, pronouns, and referents; identify parts of speech and verb tenses; guess the meaning of unknown words from context; and recognize prefixes and suffixes. In Writing, students learn to write both simple and compound sentences with correct punctuation and capitalization. They write at the sentence and paragraph level using simple present tense, simple past tense, and simple future tense. In Grammar, students review the basic parts of speech and their functions in a sentence, the simple tenses (present, past, and future) and present and past continuous, pronouns, prepositions of time and location, articles, singular and plural nouns, and question formation. | 3 | - | 0 |
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| 010610025 | INTERMEDIATE ENGLISH | In Reading, students learn to skim; scan; identify the main and supporting details; make predictions and answer questions about a text; identify signal words, transitions, pronouns, and referents, parts of speech and verb tenses; guess the meaning of contextual words; recognize prefixes and suffixes, recognize noun, adjective, and adverb clauses, and distinguish between fact and opinion. | 3 | - | 2 |
010610014 BEGINNING ENGLISH In Reading, students learn to skim; scan; identify the main idea and supporting details; make predictions about a text; answer questions about a text; identify signal words, transitions, pronouns, and referents; identify parts of speech and verb tenses; guess the meaning of unknown words from context; and recognize prefixes and suffixes. In Writing, students learn to write both simple and compound sentences with correct punctuation and capitalization. They write at the sentence and paragraph level using simple present tense, simple past tense, and simple future tense. In Grammar, students review the basic parts of speech and their functions in a sentence, the simple tenses (present, past, and future) and present and past continuous, pronouns, prepositions of time and location, articles, singular and plural nouns, and question formation. |
| 010610026 | INTERMEDIATE ENGLISH LAB | The Language Center courses are designed to help students cope with university education in English. The unlock listening and speaking 2 (Intermediate English Lab.) focuses on developing students’ listening, speaking and critical thinking skills. Students watch videos, listen to audios, think critically to be able to speak about different topics using a simplified academic language. The intermediate English lab is meant to prepare students for speaking and listening contexts. Students learn strategies for improving listening comprehension and stimulating critical thinking. The language lab component is specifically designed to improve students’ speaking and listening skills. | 2 | 1 |
010610014 BEGINNING ENGLISH In Reading, students learn to skim; scan; identify the main idea and supporting details; make predictions about a text; answer questions about a text; identify signal words, transitions, pronouns, and referents; identify parts of speech and verb tenses; guess the meaning of unknown words from context; and recognize prefixes and suffixes. In Writing, students learn to write both simple and compound sentences with correct punctuation and capitalization. They write at the sentence and paragraph level using simple present tense, simple past tense, and simple future tense. In Grammar, students review the basic parts of speech and their functions in a sentence, the simple tenses (present, past, and future) and present and past continuous, pronouns, prepositions of time and location, articles, singular and plural nouns, and question formation. |
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| 010610035 | ADVANCED ENGLISH | This is an integrated skills course in which students work on reading, Writing, listening' and speaking. In reading, student learn to distinguish between fact and opinion,determine the author's purpose or point of view, justify answers to comprehension questions,make inferences, read academic texts, recognize grammatical relation ship in atext. In Writing, student learn to write complex sentences and comma splices. In Grammar, the review parts of speech, articles, and phrases and clauses. | 3 | - | 2 |
010610025 INTERMEDIATE ENGLISH In Reading, students learn to skim; scan; identify the main and supporting details; make predictions and answer questions about a text; identify signal words, transitions, pronouns, and referents, parts of speech and verb tenses; guess the meaning of contextual words; recognize prefixes and suffixes, recognize noun, adjective, and adverb clauses, and distinguish between fact and opinion. 010610036 ADVANCED ENGLISH LAB This course aims at developing students listening and speaking skills. This is to be accomplished through helping them enrich their lexical input so that they can understand English language in its spoken forms as a focus and in its written form too. As a result, they will be able to communicate successfully. The course provides students with a series of listening, speaking, reading, pronunciation and vocabulary exercises that meet Bloom’s learning objectives. Furthermore, it aims at developing their critical thinking skills. |
| 010610036 | ADVANCED ENGLISH LAB | This course aims at developing students listening and speaking skills. This is to be accomplished through helping them enrich their lexical input so that they can understand English language in its spoken forms as a focus and in its written form too. As a result, they will be able to communicate successfully. The course provides students with a series of listening, speaking, reading, pronunciation and vocabulary exercises that meet Bloom’s learning objectives. Furthermore, it aims at developing their critical thinking skills. | 2 | 1 |
010610025 INTERMEDIATE ENGLISH In Reading, students learn to skim; scan; identify the main and supporting details; make predictions and answer questions about a text; identify signal words, transitions, pronouns, and referents, parts of speech and verb tenses; guess the meaning of contextual words; recognize prefixes and suffixes, recognize noun, adjective, and adverb clauses, and distinguish between fact and opinion. 010610026 INTERMEDIATE ENGLISH LAB The Language Center courses are designed to help students cope with university education in English. The unlock listening and speaking 2 (Intermediate English Lab.) focuses on developing students’ listening, speaking and critical thinking skills. Students watch videos, listen to audios, think critically to be able to speak about different topics using a simplified academic language. The intermediate English lab is meant to prepare students for speaking and listening contexts. Students learn strategies for improving listening comprehension and stimulating critical thinking. The language lab component is specifically designed to improve students’ speaking and listening skills. |
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| 040111001 | ARABIC LANGUAGE | This course aims to teach the students the basics of Arabic language, and the methods of correct writing starting from the word itself till the syntax and expressions, the course focuses in particular on correct practice of the Arabic language in writing and pronouncing. | 2 | - | 2 |
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| 040511011 | PALESTINIAN STUDIES | The migration of Arab tribes from Arab Peninsule to Palestine, major political and cultural developments in palestine during cann'anites period, the Assyrian-Egyptian Rivaly in Palestine, Palestinians and Jews, Palestine under Creek and Roman Rule, The Arab Islamic period, political and cultural conditions during Ummayad and Abbasaid period, Islam-crusades colission in pPalestine, Palestine under Ottoman Rule, Rule played by Ahmad Pasha Al-Jazzar and Thaher Al-Omar, Egyptian occupation 1831, European penetration and Zionist settlements, Sykes-Pekot Agreement, Balfour declaration and Britsg mandate, Brotain and Liquidation of Palestine land, Palestinian resistance movement, 1936 Uprising and the scheme of Palestine partition 1937, Partition resolution and 1948 war, Launching of the PLO and the 1967 war, 1987 Uprising, Independence Declaration 1988, Oslo Agreements , Future outlook. | 2 | - | 2 |
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| 040521301 | FUNDAMENTALS OF RESEARCH METHODS | This course is a basic one for all university students because it tackles the way of conducting research. The students through this course are exposed to the quantitative and qualitative researches and the differences between them. It also covers the meaning of hypothesis and its types, along with research questions and research problems. Through this course the students can come to know more about literature review and how to differentiate between primary and secondary literature. | 2 | - | 2 |
010610035 ADVANCED ENGLISH This is an integrated skills course in which students work on reading, Writing, listening' and speaking. In reading, student learn to distinguish between fact and opinion,determine the author's purpose or point of view, justify answers to comprehension questions,make inferences, read academic texts, recognize grammatical relation ship in atext. In Writing, student learn to write complex sentences and comma splices. In Grammar, the review parts of speech, articles, and phrases and clauses. 010610036 ADVANCED ENGLISH LAB This course aims at developing students listening and speaking skills. This is to be accomplished through helping them enrich their lexical input so that they can understand English language in its spoken forms as a focus and in its written form too. As a result, they will be able to communicate successfully. The course provides students with a series of listening, speaking, reading, pronunciation and vocabulary exercises that meet Bloom’s learning objectives. Furthermore, it aims at developing their critical thinking skills. |
| 240111000 | COMPUTER SKILLS | A basic, introductory course in personal computers, it introduces students to basic computer concepts in hardware, software, networking. The course will include a basic computer literacy including computer concepts, fundamental functions and operations of the computer. Topics include identification of hardware components, basic computer operations, and use of some software applications such as windows operating system, a word processing using Microsoft Word, a spreadsheet using Microsoft Excel, and a presentation software using PowerPoint. | 2 | - | 2 |
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Students must pass ( 8 ) credit hours from any of the following courses
|
Course Number |
Course Name |
Weekly Hours |
Cr. Hrs. |
Prerequisite |
||
|---|---|---|---|---|---|---|
|
Theoretical |
Practical |
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| 040511052 | ISRAELI & ZIONISM STUDIES I | This course is a continuation of the first course, it focus on the study of the political system in Israel and on the security institution and the decision-making and electoral system and foreign policy of Israel, and an introduction to the Arab party scene in Israel as well as a presentation of the Israeli media organization. | 2 | - | 2 |
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| 040511053 | JERUSALEM: CIVILIZATION AND HISTORY | Existence of Jerusalem, its ancient history, historical monuments and archaeological excavations, administrative situation developments and Architectural expansion, economic and education life, holy buildings, archeologic museums and schools. The strategy of Judaization and the Zionism occupation of the city, the Future and solutions of the political Jerusalem, and its situation with the international division projects. | 2 | - | 2 |
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| 040511061 | ISRAELI & ZIONISM STUDIES II | This course deals with the historical development of Jews in modern times, the conditions in which they lived in Europe and the Middle East, and the circumstances that led to the emergence of the Zionist movement, its activity and its role in the establishment of Israel and the Israeli society. | 2 | - | 2 |
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| 040511071 | DEVELOPMENT MANAGEMENT | This course covers issues in development studies and options in politics, sociology, international relations, economics and international business including development policy and planning. It aims to familiarize students with theories and findings concerning development and to offer managerial tools to practical problems. It equips students with the ability to create solutions to problems from variety of disciplines, including economics and the functional areas of management, political science, sociology, and geography. This course will cover wide variety of institutional contexts including local and international private business, non-government organizations, central and local governments, international and national regulatory and donor institutions. | 2 | - | 2 |
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| 040511081 | HOME GARDENING | This course aims to introduces how to create home gardens and how to coordinate and take care for them | 2 | - | 2 |
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| 040511091 | FINE ARTS | This course aims to introduce students to the four main arts (visual arts, music, theater and architecture), focusing on the basic relations between the two arts: the first is to give a number of lectures, works shops, articles that contains international art works addressing the sources, function, materials, style and composition of the work. The second method is to assign an artistic subject to each student at the beginning of the semester for scientific research following an academic method, the student presents his research summary at the end of the semester in the form of a lecture accompanied by a research paper. | 2 | - | 2 |
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| 040511101 | CURRENT WORLD ISSUES | The course deals with the changes in the world order since the collapse of the Soviet Union and the impact of these transformations on a range of political issues in the modern world. The most prominent of these are the new world system, the role of the United Nations in issues of peace and war, regional and international civil wars, globalization and terrorism. Weapons of mass destruction, and other current political issues that arise during the course. | 2 | - | 2 |
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| 040511121 | PHYSICAL EDUCATION | This course aims to explain the concepts of Physical Education and its major elements . The course contains a practical component that supports the theoretical concepts by relating physical activities with human health and correct shape habits. | 2 | - | 2 |
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| 040511132 | ELECTION AND POLITICAL PARTICIPATION | This course covers the concepts of elections and the electoral process, and the concept of political participation: its components, characteristics, levels, and importance. The course also focuses on the system of human rights and civil liberties; Its charters and characteristics. In addition, the course deals with the nature of democracy as a concept and its relationship to a set of values and concepts such as democratic transformation, political upbringing, and the principle of separation of powers. Finally, the course discusses the electoral systems and their impact on the electoral process, the electoral process in Palestine, including the presidential elections, the legislative council, and the local councils. | 2 | - | 2 |
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| 040511133 | THE PALESTINIAN PRISONERS MOVEMENT | This course aims at scrutinize the Palestinian Prisoners movement. Light will be shed on the historical stages the movement went through during in the last sixty years. The course highlights the legality of detaining those prisoners and show the international law’s violation by the Israeli forces and governments. Prisons, interrogation centers, and detention camps are defined and shown in one of the chapters and there illegal geographical places are to be shown during the semester. | 2 | - | 2 |
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| 040511140 | LAW IN OUR LIFE | This course introduces the definitions of the law and its terms, sections, resources, illustrations, and its implementations,along with the current legal system in Palestine, the Palestinian laws, general rights and freedoms in Palestine | 2 | - | 2 |
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| 040511150 | ISLAMIC CULTURE | This course is an exploration to the culture in general and Islamic culture in particular as well as the development in the Muslim World. The course informational intended to raise the awareness about the sociological aspects, cultural perspective of Islam and various problems in the Muslim World. However, it is also designed to provide a variety of cultural perspectives of the intern Muslim states institutions, the role of religious institutions, women, and the economic institution of the Muslim World. This course is going to develop a ?better understanding ? that student will find in many areas of life, work, and relationships in the Muslim World as well as with other Western countries. | 2 | - | 2 |
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| 040511160 | DEMOCRACY AND HUMAN RIGHTS | This course deals with the development of democracy, its applications, models, and its importance to modern societies. As well as an overview of human rights, their evolution, divisions, nature and international protection. | 2 | - | 2 |
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| 040511170 | TECHNOLOGY IN OUR LIFE | The technology in our life course addresses the concepts and principles of technology, and the impact of using technology in the society. The course covers the main factors that contribute to the technology evolution, the concept of information systems and their components, and the functional levels of employees in institutions that use information systems. The course also deals with the concepts of the Internet, information security, multimedia, social networking, and their role in influencing society. The course will also explain the work of the search engines and how to use them. Provide the needed information and criteria for students to choose the appropriate computer or mobile and how to protect his data from malware and viruses. | 2 | - | 2 |
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| 040511180 | INTRODUCTION TO ASTRONOMY SCIENCE | This course aims to present the historical context for the development of astronomy and highlight the role of the Arab-Islamic civilization in the development of this science, introduce the process of astronomical observation, introduce the units of measurement of astronomical dimensions and methods of measuring the dimensions of astronomical bodies. Moreover, students will be able to learn about the solar system and all its components in detail, learn about the characteristics and evolution of stars, stellar clusters and stellar asteroids, learn about galaxies and their types, and focus on the Milky Way. Finally, students will gain knowledge about the origin, age and shape of the universe. | 2 | - | 2 |
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| 040511200 | INTRODUCTION TO ECONOMICS | This course will teach student basic elements of the economic system and the basic tools for economic analysis such as Demand & Supply, markets production as will as markets it will also teach students the basic macroeconomics concepts such as GDP economic growth inflation and economic policy. | 2 | - | 2 |
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| 040511211 | ANTHROPOLOGY | This course examines the evolution of population science, its theories, its importance and its relation to other sciences. It also examines population dynamics: mortality, birth and migration. It examines analytically the composition, distribution and problems of population. It also expose to the population science and its relationship in development issues and planning. The course also highlights the population, environmental, cultural, economic and health factors affecting its growth, and focuses on the differences between industrial societies and third world societies, including Arab society. | 2 | - | 2 |
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| 040511220 | ANTI-CORRUPTION CHALLENGES AND SOLUTION | This course aims to raise awareness about corruption and its definition, types, causes, affects, outcomes, and ways of fighting corruption, to be able to fight corruption in the Palestinian society that suffers from wide corruption for different reasons, which will help on knowing the places of corruptions and find solutions for it and enhance integrity values , transparency principles and accountability system in the Palestinian society. | 2 | - | 2 |
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| 040511230 | FRENCH LANGUAGE | This course, which introduces the French alphabet and method of writing words, masculine and feminine nouns, singular and plural, also includes sentence level, types of sentences, personal pronouns, verb conjugations, direct and indirect objects. Visual aids such as drawings and pictures are used to advantage. Editing short responses, accepting or turning down offers, giving thanks or apology, brief justifications of answers, are some learning exercises. | 2 | - | 2 |
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| 040511240 | GERMAN LANGUAGE | This course teaches words and grammatical structures and rules mostly used in daily communication. The course covers a number of things: greetings, introducing people, naming household things, like food and drinks, ordering a meal, entertaining visitors, managing work, making arrangements for appointments, renting an apartment, buying things, … etc. | 2 | - | 2 |
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| 040511260 | INTRODUCTION TO PSYCHOLOGY | Study human actions, behavior, its cultures, social behavior, development, and individual differences. The course is informational, intended to raise awareness about the psychology aspects of individuals' lives and various problems that concern people. Psychology offers a unique view of the world we live in as it allows one to see the "invisible" forces that shape and channel our lives as we interact with others in society. | 2 | - | 2 |
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| 040511270 | INTRODUCTION TO SOCIOLOGY | Study human society, its cultures, social organizations and institutions. The course is informational intended to raise up the knowledge about the social aspects of individuals' lives and various problems that concern people; however, it is also designed to provide a variety sociological theoritical perspectives as well as to develope a "sociological imagination" that students will find useful in many areas of life, work, and relationships with others. Sociology offers a unique view of the world we live in as it allows ont to see the "invisible" forces that shape and channel our lives as we interact with others in society. | 2 | - | 2 |
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| 040511280 | HUMAN & ENVIRONMENT | Environmental Science and Ecosystems, Population Explosion & limited Resources, Environmental Themes : Water pollution & treatments, Environmental Themes :Solid Waste, Environmental Themes: Air Pollution & Control, Environmental Themes: Socio-Economics-Solution, Housing & the Residential Environment, Community Noise, Biodiversity & wild-Life, Toxicology, Pesticides in the Environment, Environmental Impact Assessment, Palestine Environment. | 2 | - | 2 |
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| 040511290 | HISTORY OF SCIENCE | 2 | - | 2 |
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| 040511311 | INTERNATIONAL RELATIONS | The course focuses on international relations that studies the science interaction of knowledge fields, especially its historical development and theoretical concepts that fall within its general scope, and the emergence of theoretical methods such as realism, idealism, legal, behavioral and Marxism, in addition to the factors that impact in the creation of the event in international relations, especially geography, demography, economy and military, as well as ruin, diplomacy and balance of power. | 2 | - | 2 |
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| 040511321 | SCIENCE,TECHNOLOGY AND SOCIETY | This course aims to introduce the processes of change in contemporary societies in general, the study of change factors and their impact on social life, and the impact of change on the rest of the cultural and social patterns within the social construction. | 2 | - | 2 |
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| 040511400 | TURKISH LANGUAGE | Once the student completes the required hours of the Turkish Language Principles course, they will: be able to introduce themselves using their name and nickname and get to know others. The student will also identify their nationality and the nationality of others and can talk about the languages they know. Moreover, the student will be able to introduce themselves and describe their surroundings using sign names, numbers, enumeration of numbers, months, days and colors. As for the second unit, the student can describe his family in detail, can talk about their house, and talk about their day by using the the present tense. | 2 | - | 2 |
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| 040511411 | POLITICAL SCIENCES | The course deals with the principles of political science, schools, research methods, political analysis, the relationship of political science with other social sciences, the historical development of political thought from Greece to modern times, and the means of practice and political participation of individuals. Through political parties, interest groups and public opinion, as well as the study of the state in terms of its elements and different theories to explain its origin, and study the international system and factors of formation. | 2 | - | 2 |
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| 040511421 | CRITICAL THINKING | This course provides students opportunities of analysis, synthesis, prescription, and application of critical thinking, and decision with making within the organization. | 2 | - | 2 |
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| 040511470 | MEDICAL TERMINOLOGY IN HEBREW | This course aims to equip students with basic knowledge and skills necessary for their successful transition into the clinical arena Students are expected to master common medical terminologies in hebrew used in the care of clients including appropriate medical prescribing skills for health care professionals. At the end of the course, students will be able to comprehend a medical record report in hebrew, communicate among medical professionals and have a high level overview of medical terms in hebrew. | 2 | - | 2 |
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| 040511490 | حقوق الانسان والنوع الاجتماعي | 2 | - | 2 |
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| 040511500 | THE PALESTINIAN CINEMA: AN ALTERNATIVE NARRATIVE | 2 | - | 2 |
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| 040511511 | MODERN ARAB THOUGHT | The course deals with the definition of philosophy and its objectives and visions, where it goes back to the Greek roots of the Arab philosophy and then moves on to the Arab thought before Islam and presents a detailed explanation of the Arab philosophy and its prominent figures such as Al-Farabi, Ebin Rashd, Ebin Khaldun and others. | 2 | - | 2 |
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| 040511521 | ARCHEOLOGY | This course introduces archaeology as a science, the origin of civilizations, history of research on Palestine archaeological treasures, role of Western archaeological institutions and schools in crystallization of theoretical and applied methodologies, relationship between archaeology and other sciences. The course also explains the importance of pottery in archaeological studies, types of archaeological sites, ways of discovering archaeological sites, ways of dating ruins, and methods of excavations, the how's of interpreting archaeological evidence, and excavation authority. The course also includes field studies of archeological sites | 2 | - | 2 |
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| 040511611 | HEBREW LANGUAGE | Principles and foundations of Hebrew which should enable students to express themselves orally and in writing. | 2 | - | 2 |
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| 040511621 | CIVIL SOCIETY ORGANIZATIONS | This course aims to identify the topics of public sociology related to the subject of sociology, its principles and its most important theories and perspectives, As well as the study of social life as a whole and its relationship to the complex patterns of social systems and social groups and culture that it consists of, and finally to identify the patterns of different social organizations in society in addition to the presentation of basic social processes that occur in society. | 2 | - | 2 |
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| 040511990 | EFFECTIVE COMMUNICATION | Effective communication is the key to professional success, which will eventually lead to winning a job. In this course, students will receive advice on personal communication and learn the principles and methods of communication that will help them express themselves and their ideas clearly, and present them in the best way. Students will also learn what, when and how they can communicate with employers, and how effective communication will affect their admission process anywhere. | 2 | - | 2 |
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| 060411001 | NUTRITION & FOOD SECURITY | This course will emphasize on providing students with the knowledge of various nutritional aspects, a complete idea about food components and its relationship with the health, nutritional habits, human development, storing and classification of food.This course explains various types of food therapy in different health problems, and prepares specific nutritional diets related to some diseases. | 2 | - | 2 |
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| 280311100 | FINANCIAL LITERACY | This course aims to equip students with the essential knowledge and practical skills needed to effectively manage their personal and professional finances. It provides a comprehensive understanding of key concepts in financial planning, budgeting, credit and financing, saving, investing, and financial risk management. The course offers an integrated framework that enables students to make sound financial decisions based on financial information analysis and the evaluation of available alternatives. The course covers several core units, including financial planning and budgeting, credit and financing, saving strategies, investment tools, and financial risk assessment. It also introduces students to the financial instruments used to document financial rights, as well as the main sources of financial information. Additionally, the course addresses the tax system in Palestine, including types of taxes, calculation methods, and their impact on individual financial decisions. The course further explores consumer financial protection, including consumer rights, fraud prevention, and safe interaction with both traditional and digital banking services. | 2 | - | 2 |
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| 280311110 | INTRODUCTION TO SIGN LANGUAGE | This course designed to provide students with the basics of sign language in terms of theory and practice .It focuses on sign language definition, components, usage, and various types. The course will enable students to acquire a knowledge and understanding of the Arabic finger alphabet, Palestinian Sign Language, different sign language terms, and visual nonverbal communication. Moreover, the course will focus on the distinctive body postures, facial expressions, and mouthing that accompany signing. Students will learn necessary vocabulary needed to tell about jobs, colors, directions, religions, numbers, and food. Grammatical features such as pronouns, plural forms, negation, emphasis, and questions will also be covered in this course. | 2 | - | 2 |
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Faculty Requirements
Students must pass all of the following courses
|
Course Number |
Course Name |
Weekly Hours |
Cr. Hrs. |
Prerequisite |
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|---|---|---|---|---|---|---|
|
Theoretical |
Practical |
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| 020111011 | ACCOUNTING PRINCIPLES I | Provides students with the basic knowledge needed to understand and analyze financial accounting transactions, and how to prepare financial statements, the following topics are covered; the recording process, adjusting accounts, completion of the accounting cycle, accounting for merchandising operation, inventories, internal control and cash (bank reconciliation), and accounting for receivables. | 3 | - | 3 |
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| 020111021 | ACCOUNTING PRINCIPLES II | "Study of the receivables, plant assets, natural resources and Intangibles. As well current liability, accounting, accounting for partnerships and corporations (organization, capital stock transaction, Dividends, retained earnings). " | 3 | - | 3 |
020111011 ACCOUNTING PRINCIPLES I Provides students with the basic knowledge needed to understand and analyze financial accounting transactions, and how to prepare financial statements, the following topics are covered; the recording process, adjusting accounts, completion of the accounting cycle, accounting for merchandising operation, inventories, internal control and cash (bank reconciliation), and accounting for receivables. |
| 020211010 | INTRODUCTION TO BUSINESS ADMINISTRATION | The basic principles of modern management.The function of planning, organizing, staffing, directing, and controlling. Management of the enterprise in a contemporary environment. | 3 | - | 3 |
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| 020211020 | PRINCIPLES OF MANAGEMENT | A study of the functions of firm production,finance,marketing,and lobor forces. | 3 | - | 3 |
020211010 INTRODUCTION TO BUSINESS ADMINISTRATION The basic principles of modern management.The function of planning, organizing, staffing, directing, and controlling. Management of the enterprise in a contemporary environment. |
| 020212100 | COMMERCIAL LAW | The course aims at providing an understanding of the legal framework that governs business transactions. Topics covered during this course includes property law. Definition of Commercial law; Origins of Commercial Law. Definition and forms of obligation. Penalty, guarantee. statute of limitations. Contract of sale. Lease agreement. Timeshare agreement, Agency agreement, Commission agreement, License agreement. | 3 | - | 3 |
020211020 PRINCIPLES OF MANAGEMENT A study of the functions of firm production,finance,marketing,and lobor forces. |
| 020311010 | MACROECONOMICS | Elemantary macroeconomics, determination of national income, role of government, inflation, unemployment, development and growth. | 3 | - | 3 |
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| 020311020 | MICROECONOMICS | Elementary microeconomics,the economic problem,supply and demand,elasticity,marginal analysis of consumer and firm,the theory of profit maximization,analysis of markets,prices in competitive and noncompetitive markets. | 3 | - | 3 |
020311010 MACROECONOMICS Elemantary macroeconomics, determination of national income, role of government, inflation, unemployment, development and growth. |
| 020312100 | FINANCIAL MANAGEMENT I | This course is an introductory finance course beginning with a discussion of financial objectives, and how managers and investors use financial statements to meet their objectives. The financial tools and techniques that are used to help the firm maximize value by improving decisions are also discussed. | 3 | - | 3 |
020111011 ACCOUNTING PRINCIPLES I Provides students with the basic knowledge needed to understand and analyze financial accounting transactions, and how to prepare financial statements, the following topics are covered; the recording process, adjusting accounts, completion of the accounting cycle, accounting for merchandising operation, inventories, internal control and cash (bank reconciliation), and accounting for receivables. |
| 020411010 | PRINCIPLES OF MARKETING | This is an introductory marketing course, which aims at introducing students to basic marketing terminology, concepts, theories, ideas and practices. | 3 | - | 3 |
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| 020732100 | INTRODUCTION TO MIS | The management information systems (MIS) course is designed for business school students, and provides insight into how today's businesses leverage information technologies and systems to achieve corporate objectives. Providing comprehensive and integrative coverage of essential new technologies and information system applications, as well their impact on business models and managerial decision-making. This course addresses introductory concepts of digital firms, types of systems used in the enterprise, and topics related infrastructure that is e-business related. In addition, the course presents the role of information and computer-based information systems in managing business organizations. The topics cover hardware and software concepts, strategic use of information technology, applications such as database, and telecommunications. The course focuses on information systems in business from a managerial perspective. The overall objective is to understand the strategic role of the information systems in enterprise. | 3 | - | 3 |
240111000 COMPUTER SKILLS A basic, introductory course in personal computers, it introduces students to basic computer concepts in hardware, software, networking. The course will include a basic computer literacy including computer concepts, fundamental functions and operations of the computer. Topics include identification of hardware components, basic computer operations, and use of some software applications such as windows operating system, a word processing using Microsoft Word, a spreadsheet using Microsoft Excel, and a presentation software using PowerPoint. |
| 100411050 | BUSINESS MATHEMATICS | Linear and nonlinear equations, supply and demand analysis, revenue, cost, profit, exponential and logarithmic functions, differentiation, Marginal functions, optimization of economic functions, partial differentiation, constrained and unconstrained optimization, integration, matrices. | 3 | - | 3 |
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| 100411810 | BUSINESS STATISTICS | Descriptive and inferential statistics, probability, probability distributions; Poisson, binomial, and normal distribution, simple linear regression, estimation and central limit theorem. | 3 | - | 3 |
100411050 BUSINESS MATHEMATICS Linear and nonlinear equations, supply and demand analysis, revenue, cost, profit, exponential and logarithmic functions, differentiation, Marginal functions, optimization of economic functions, partial differentiation, constrained and unconstrained optimization, integration, matrices. |
| 210312200 | BUSINESS COMMUNICATIONS IN THE DIGITAL AGE | This course provides an overview communication theory and examines how these theories impact the work of digital marketing professionals. Special emphasis will be placed on the way that media and technology have impacted | 3 | - | 3 |
010610035 ADVANCED ENGLISH This is an integrated skills course in which students work on reading, Writing, listening' and speaking. In reading, student learn to distinguish between fact and opinion,determine the author's purpose or point of view, justify answers to comprehension questions,make inferences, read academic texts, recognize grammatical relation ship in atext. In Writing, student learn to write complex sentences and comma splices. In Grammar, the review parts of speech, articles, and phrases and clauses. |
| 270212100 | BUSINESS ETHICS | This course examines the concepts and issues of business ethics and intends to help students further develop their abilities to understand and to participate business morally and ethically. This is to be done by focusing on a wide body of literatures including the humanities, management theory, and the social sciences. Among the most important goals of this course is to examine ideas and perspectives in the field of business ethics and extend these ideas/perspectives to administrative practice and decision-making. Sample topics include: fair and unfair competition, responsibilities towards employees, society and the nvironment, honesty and integrity in business, the moral status of corporations. | 3 | - | 3 |
020211020 PRINCIPLES OF MANAGEMENT A study of the functions of firm production,finance,marketing,and lobor forces. |
Specialization Requirements
Students must pass all of the following courses
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Course Number |
Course Name |
Weekly Hours |
Cr. Hrs. |
Prerequisite |
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|---|---|---|---|---|---|---|
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Theoretical |
Practical |
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| 020413300 | CONSUMER BEHAVIOR | This course provides students with an in-depth knowledge on factors that influence consumer decision making in the marketplace. The course examines a variety of consumer behavior theories and concepts developed within marketing or borrowed from other social sciences. Topics discussed include internal influences such as motivation and involvement, personality, self-image, life-style, perception, learning, and attitude; external influences such as culture, subculture, social class, reference groups and family. | 3 | - | 3 |
020411010 PRINCIPLES OF MARKETING This is an introductory marketing course, which aims at introducing students to basic marketing terminology, concepts, theories, ideas and practices. |
| 020414500 | MARKETING RESEARCH | This course is designed to give students an in-depth practical understanding of marketing research and its value in providing insight on consumers, markets and the business environment. Students will journey the complete marketing research process from problem formulation to writing and presenting a research report. | 3 | - | 3 |
020411010 PRINCIPLES OF MARKETING This is an introductory marketing course, which aims at introducing students to basic marketing terminology, concepts, theories, ideas and practices. 040521301 FUNDAMENTALS OF RESEARCH METHODS This course is a basic one for all university students because it tackles the way of conducting research. The students through this course are exposed to the quantitative and qualitative researches and the differences between them. It also covers the meaning of hypothesis and its types, along with research questions and research problems. Through this course the students can come to know more about literature review and how to differentiate between primary and secondary literature. |
| 020414920 | BRAND MANAGEMENT | This course examines how organizations can build, measure, leverage and protect strong brands. Branding is the added value that is often the key driver of customer demand and enables organizations to command a sustainable advantage over competition. | 3 | - | 3 |
020411010 PRINCIPLES OF MARKETING This is an introductory marketing course, which aims at introducing students to basic marketing terminology, concepts, theories, ideas and practices. |
| 020414930 | SERVICE MARKETING | This course prepares students to be successful marketers and managers in an increasingly service-oriented economy. The course expands on marketing theory and concepts to help students understand the unique characteristics of services, the marketing challenges created by these characteristics, and effective ways to address these challenges. Course topics include the nature of services, marketing mix for services, service encounters, the human factor and service quality and the successful implementation of a customer focus in service-based businesses. | 3 | - | 3 |
020211020 PRINCIPLES OF MANAGEMENT A study of the functions of firm production,finance,marketing,and lobor forces. 020411010 PRINCIPLES OF MARKETING This is an introductory marketing course, which aims at introducing students to basic marketing terminology, concepts, theories, ideas and practices. |
| 210312050 | INTRODUCTION TO DIGITAL MARKETING | The purpose of this course is to provide students with knowledge of the current strategies, tools and tactics used to develop successful digital marketing plans. Students will learn how to use digital technology to promote their organization’s brand and products to a targeted audience. | 3 | - | 3 |
020411010 PRINCIPLES OF MARKETING This is an introductory marketing course, which aims at introducing students to basic marketing terminology, concepts, theories, ideas and practices. |
| 210312350 | RETAILING & E-TAILING | This course offers a comprehensive exploration of electronic commerce, focusing on the evolving strategies and technologies shaping the online business landscape. Students will examine key topics, including the historical development of e-commerce, the role of social networks and mobile commerce, and the dynamics of online auctions. The course also addresses critical legal, ethical, and taxation issues related to e-commerce, as well as the security measures and software solutions essential for conducting secure online transactions. Payment systems for electronic commerce will be thoroughly analyzed, with a special emphasis on digital marketing and sales strategies designed to succeed in the competitive online marketplace. | 3 | - | 3 |
210312050 INTRODUCTION TO DIGITAL MARKETING The purpose of this course is to provide students with knowledge of the current strategies, tools and tactics used to develop successful digital marketing plans. Students will learn how to use digital technology to promote their organization’s brand and products to a targeted audience. |
| 210313050 | DIGITAL ANALYTICS | The purpose of this course is to provide students with the knowledge of digital analytics concepts as well knowledge of the market-leading data platforms and tools used to analyze online data. | 3 | - | 3 |
100411810 BUSINESS STATISTICS Descriptive and inferential statistics, probability, probability distributions; Poisson, binomial, and normal distribution, simple linear regression, estimation and central limit theorem. 210312350 RETAILING & E-TAILING This course offers a comprehensive exploration of electronic commerce, focusing on the evolving strategies and technologies shaping the online business landscape. Students will examine key topics, including the historical development of e-commerce, the role of social networks and mobile commerce, and the dynamics of online auctions. The course also addresses critical legal, ethical, and taxation issues related to e-commerce, as well as the security measures and software solutions essential for conducting secure online transactions. Payment systems for electronic commerce will be thoroughly analyzed, with a special emphasis on digital marketing and sales strategies designed to succeed in the competitive online marketplace. |
| 210313100 | SOCIAL MEDIA MARKETING | This course will provide an overview of the impact that social media has had on the field of marketing. Students will evaluate how companies use social media to engage consumers and create brand awareness and will learn to create social media marketing plans. | 3 | - | 3 |
210312050 INTRODUCTION TO DIGITAL MARKETING The purpose of this course is to provide students with knowledge of the current strategies, tools and tactics used to develop successful digital marketing plans. Students will learn how to use digital technology to promote their organization’s brand and products to a targeted audience. |
| 210313300 | MARKETING CHANNELS | This course provides a comprehensive analysis of the strategic design, implementation, and management of marketing channels within both traditional and digital environments. Students will examine how organizations efficiently deliver products, services, and value to end-consumers through interconnected networks of intermediaries. Topics covered include channel structure and design, the roles of wholesalers and retailers, logistics and supply chain management, and channel power, conflict, and cooperation. The curriculum heavily integrates contemporary omni-channel and multi-channel strategies, focusing on the transition from physical distribution to electronic marketplaces, direct-to-consumer models, and digital logistics. Special emphasis will be placed on evaluating channel performance, data-driven supply chain optimization, and the legal and ethical considerations of channel relationships. | 3 | - | 3 |
020411010 PRINCIPLES OF MARKETING This is an introductory marketing course, which aims at introducing students to basic marketing terminology, concepts, theories, ideas and practices. 210312050 INTRODUCTION TO DIGITAL MARKETING The purpose of this course is to provide students with knowledge of the current strategies, tools and tactics used to develop successful digital marketing plans. Students will learn how to use digital technology to promote their organization’s brand and products to a targeted audience. |
| 210313400 | INTEGRATED MARKETING COMMUNICATIONS | This course explores the principles, strategies, and tools of Integrated Marketing Communications (IMC) with a heavy emphasis on navigating the modern digital ecosystem. Students will learn how to design, execute, and manage cohesive brand messages across a diverse array of paid, earned, shared, and owned media channels. Topics covered include consumer behavior insights, brand positioning, and the strategic alignment of advertising, public relations, direct marketing, sales promotion, and social media campaigns. The curriculum focuses on shifting from fragmented marketing approaches to a unified, data-driven communication strategy that ensures brand consistency. Special emphasis will be placed on leveraging digital marketing analytics, cross-channel attribution modeling, audience segmentation, and the ethical considerations of modern consumer data tracking. | 3 | - | 3 |
020411010 PRINCIPLES OF MARKETING This is an introductory marketing course, which aims at introducing students to basic marketing terminology, concepts, theories, ideas and practices. |
| 210313500 | SEARCH ENGINE OPTIMIZATION | This course provides students with a comprehensive understanding of the principles, strategies, and technical mechanics of Search Engine Optimization (SEO) within the digital marketing ecosystem. Students will explore how search engines crawl, index, and rank web content, and how to leverage this knowledge to drive organic, high-quality traffic to digital properties. Topics covered include comprehensive keyword research and mapping, on-page optimization (including content structure, metadata, and URL architecture), technical SEO (focusing on site speed, mobile-friendliness, crawlability, and structured data), and off-page optimization strategies such as ethical link building and digital PR. The curriculum emphasizes the use of industry-standard SEO software, web analytics, and performance tracking tools. Special focus will be placed on understanding algorithm updates, user search intent, local SEO, and the integration of artificial intelligence in modern search dynamics. | 3 | - | 3 |
210312050 INTRODUCTION TO DIGITAL MARKETING The purpose of this course is to provide students with knowledge of the current strategies, tools and tactics used to develop successful digital marketing plans. Students will learn how to use digital technology to promote their organization’s brand and products to a targeted audience. 210313600 DIGITAL CONTENT CREATION This course provides a comprehensive foundation in the strategies, tools, and techniques required to create compelling digital content that drives brand awareness and consumer engagement. Students will explore the core principles of content marketing, focusing on how to align creative content with business objectives and audience persona needs. Topics covered include content strategy development, copywriting and storytelling for digital platforms, search engine optimization for written content, video and audio production basics, and graphic design for social media. The curriculum also emphasizes content distribution strategies, editorial calendar management, and the use of data analytics to measure content performance and return on investment. Special emphasis will be placed on the ethical considerations of content creation, copyright laws, and the emerging role of generative artificial intelligence in the creative process. |
| 210313600 | DIGITAL CONTENT CREATION | This course provides a comprehensive foundation in the strategies, tools, and techniques required to create compelling digital content that drives brand awareness and consumer engagement. Students will explore the core principles of content marketing, focusing on how to align creative content with business objectives and audience persona needs. Topics covered include content strategy development, copywriting and storytelling for digital platforms, search engine optimization for written content, video and audio production basics, and graphic design for social media. The curriculum also emphasizes content distribution strategies, editorial calendar management, and the use of data analytics to measure content performance and return on investment. Special emphasis will be placed on the ethical considerations of content creation, copyright laws, and the emerging role of generative artificial intelligence in the creative process. | 3 | - | 3 |
210312050 INTRODUCTION TO DIGITAL MARKETING The purpose of this course is to provide students with knowledge of the current strategies, tools and tactics used to develop successful digital marketing plans. Students will learn how to use digital technology to promote their organization’s brand and products to a targeted audience. 210312200 BUSINESS COMMUNICATIONS IN THE DIGITAL AGE This course provides an overview communication theory and examines how these theories impact the work of digital marketing professionals. Special emphasis will be placed on the way that media and technology have impacted |
| 210314050 | DIGITAL MARKETING PRACTICUM (INTERNSHIP) | This course provides fourth-year students with a structured, hands-on professional training experience within an approved corporate environment or digital marketing agency. Operating as a bridge between academic theory and industry practice, the internship requires students to immerse themselves in daily marketing operations, executing tasks related to campaign management, social media strategy, content creation, search engine optimization, or digital analytics. Students will work under the joint supervision of an industry mentor and a faculty advisor to develop professional competencies, workplace ethics, and collaborative skills. The curriculum emphasizes the application of data-driven marketing tools to solve real-world business challenges, building a professional network, and adapting to dynamic corporate environments. The course concludes with the submission of a comprehensive reflection portfolio and an evaluation report from the field supervisor. | - | 3 |
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| 210314200 | INTERNATIONAL MARKETING | This course examines the principles, strategies, and practical challenges of marketing products and services across national borders in an increasingly globalized economy. Students will explore how economic, cultural, political, legal, and technological environments impact international marketing decisions and consumer behavior. Topics covered include global market research, foreign market entry strategies (such as exporting, licensing, joint ventures, and direct investment), and the customization versus standardization of the global marketing mix (product, price, place, and promotion). The curriculum emphasizes the strategic management of international brands, global supply chain dynamics, and the leveraging of digital platforms to execute cross-border digital marketing campaigns. Special focus will be placed on navigating international trade regulations, ethical considerations in multinational operations, and managing cultural diversity in global communications. | 3 | - | 3 |
020411010 PRINCIPLES OF MARKETING This is an introductory marketing course, which aims at introducing students to basic marketing terminology, concepts, theories, ideas and practices. |
| 210314350 | DIGITAL MARKETING STRATEGY | This course serves as a strategic capstone that synthesizes core marketing principles with advanced digital tactics to design comprehensive, data-driven marketing strategies. Students will learn how to align digital marketing initiatives with overarching corporate goals, evaluate market opportunities, and manage digital brand equity. Topics covered include digital market research, consumer journey mapping across digital touchpoints, budgeting and resource allocation, and integrated multi-channel strategy development. The curriculum emphasizes the strategic deployment of search engine marketing, social media ecosystems, email automation, and content frameworks. Special focus will be placed on key performance indicators, advanced marketing analytics, marketing technology stacks, and the ethical management of consumer data privacy in a highly competitive global marketplace. | 3 | - | 3 |
210312050 INTRODUCTION TO DIGITAL MARKETING The purpose of this course is to provide students with knowledge of the current strategies, tools and tactics used to develop successful digital marketing plans. Students will learn how to use digital technology to promote their organization’s brand and products to a targeted audience. |
Students must pass ( 12 ) credit hours from any of the following courses
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Course Number |
Course Name |
Weekly Hours |
Cr. Hrs. |
Prerequisite |
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|---|---|---|---|---|---|---|
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Theoretical |
Practical |
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| 020213701 | ORGANIZATIONAL BEHAVIOR | This course examines organization from the perspective of the individual, the group, and organizational system. Organizational Behavior introduces students to the organizational theory and the dynamic of participation of management and employees in modern organizations, those theories that attempt to explain behavior in organizations, and upon which managers may draw to analyze situations and devise effective practice. This course also deals with areas of authority and power, leadership, decision-making, communication, interpersonal relations, organizational change, and resolution of conflict, employee attitudes and motivation, and the goals and design of an organization. This is about people at work in all kinds of organizations and how they may be motivated to work together in a more effective way. | 3 | - | 3 |
020211020 PRINCIPLES OF MANAGEMENT A study of the functions of firm production,finance,marketing,and lobor forces. |
| 020213810 | CHANGE MANAGEMENT | This course covers the complexities of the change process and aims to introduce the fundamental concept of change and how the rate of change is accelerating, understand the role that effective change can play in improving the quality of work life for individuals and in improving organizational effectiveness and analyze significant change issues within organization’s . And develop the broad strategies for bringing planned change at the organization, group and individual level. This course also Provide familiarity with, and experience of, some of the main techniques and methods of Organizational change provide opportunity for students to develop awareness of their own personal style, attitudes and behavior, relevant to the management of change develop critical personal and interpersonal skills for effective management of change. | 3 | - | 3 |
020211020 PRINCIPLES OF MANAGEMENT A study of the functions of firm production,finance,marketing,and lobor forces. |
| 020214400 | PROJECT MANAGEMENT | This course examines the organization, planning, and controlling of projects and provides practical knowledge on managing project scope, schedule and resources. Topics include project life cycle, work breakdown structure and Gantt charts, network diagrams, scheduling techniques, and resource allocation decisions are all to be covered during the entire course. | 3 | - | 3 |
020211020 PRINCIPLES OF MANAGEMENT A study of the functions of firm production,finance,marketing,and lobor forces. |
| 020412700 | MARKETING MANAGEMENT | 3 | - | 3 |
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| 020413920 | RELATIONSHIP MARKETING | Relationship marketing is an essential component of how organizations acquire, retain and develop their businesses. This course establishes a framework of how and where effective relationship marketing practices support organization marketing strategies in both consumer and business marketing relationship realms. | 3 | - | 3 |
020411010 PRINCIPLES OF MARKETING This is an introductory marketing course, which aims at introducing students to basic marketing terminology, concepts, theories, ideas and practices. |
| 210312100 | ADVERTISING MANAGEMENT | This course introduces students to the theories, strategies, and practical applications of advertising management within the modern digital and traditional media landscape. It examines the role of advertising in the overall marketing mix and focuses on the strategic planning and execution of advertising campaigns. Topics covered include target audience identification, consumer behavior insights, setting advertising objectives and budgeting, creative strategy and message development, media planning and selection, and measuring advertising effectiveness. Special emphasis will be placed on the integration of digital and programmatic advertising, ethics and social responsibility in advertising, and the management of agency-client relationships. | 3 | - | 3 |
020211020 PRINCIPLES OF MANAGEMENT A study of the functions of firm production,finance,marketing,and lobor forces. 020411010 PRINCIPLES OF MARKETING This is an introductory marketing course, which aims at introducing students to basic marketing terminology, concepts, theories, ideas and practices. |
| 210312300 | DATA VISUALIZATION | This course introduces students to the principles, techniques, and tools used to transform complex datasets into meaningful, impactful, and interactive visual representations. It combines elements of data science, communication strategy, and visual design to help organizations make data-driven decisions. Topics covered include data cleaning and preparation for visualization, the psychology of visual perception and cognition, choice of chart types (such as dashboards, geospatial maps, and time-series plots), story-telling with data, and design best practices like color theory and typography. Students will gain hands-on experience using industry-standard data visualization software and tools to build dynamic reports and dashboards. Special emphasis will be placed on the ethical presentation of data and avoiding deceptive visualization practices. | 3 | - | 3 |
210313050 DIGITAL ANALYTICS The purpose of this course is to provide students with the knowledge of digital analytics concepts as well knowledge of the market-leading data platforms and tools used to analyze online data. |
| 210312450 | INTRODUCTION TO GRAPHIC DESIGN | This course introduces students to the fundamental principles, theories, and practical tools of graphic design, emphasizing its strategic application within the digital marketing landscape. Students will explore the core elements of visual communication, including typography, color theory, layout hierarchy, and brand identity. The curriculum focuses on how to conceptualize and create compelling visual assets tailored for various digital marketing channels, such as social media campaigns, display advertising, email newsletters, and website interfaces. Through hands-on projects, students will gain proficiency in industry-standard design software while learning to align creative visuals with marketing objectives, brand guidelines, and audience preferences. Special emphasis will be placed on the ethical use of imagery, copyright laws, and designing for user engagement. | 3 | - | 3 |
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| 210312500 | NONPROFIT & SOCIAL MARKETING | This course explores the theories, frameworks, and strategic applications of marketing within nonprofit organizations and for driving social change. Students will examine the distinct challenges of marketing non-commercial causes, focusing on behavior modification, advocacy, fundraising, and stakeholder engagement. Topics covered include audience segmentation for social causes, the formulation of social marketing mixes, brand building for public and charitable organizations, and donor relationship management. The curriculum places a strong emphasis on utilizing digital marketing channels, social media campaigns, and data analytics to maximize social impact and mobilize communities. Special focus will be placed on the ethical dimensions of cause marketing, public health campaigns, and measuring the social return on investment. | 3 | - | 3 |
020411010 PRINCIPLES OF MARKETING This is an introductory marketing course, which aims at introducing students to basic marketing terminology, concepts, theories, ideas and practices. |
| 210312550 | DATABASE MARKETING | This course examines the principles, technologies, and strategic applications of database marketing in the modern digital economy. Students will learn how to collect, maintain, and analyze customer data to build long-term relationships, improve customer retention, and maximize marketing return on investment. Topics covered include customer relationship management systems, data segmentation and clustering, lifetime value analysis, data mining, and predictive modeling for consumer behavior. The curriculum emphasizes how to leverage database insights to design personalized, data-driven marketing campaigns across various digital channels. Special emphasis will be placed on data privacy regulations, ethical data collection practices, and security measures required to protect consumer information. | 3 | - | 3 |
020411010 PRINCIPLES OF MARKETING This is an introductory marketing course, which aims at introducing students to basic marketing terminology, concepts, theories, ideas and practices. 020732100 INTRODUCTION TO MIS The management information systems (MIS) course is designed for business school students, and provides insight into how today's businesses leverage information technologies and systems to achieve corporate objectives. Providing comprehensive and integrative coverage of essential new technologies and information system applications, as well their impact on business models and managerial decision-making. This course addresses introductory concepts of digital firms, types of systems used in the enterprise, and topics related infrastructure that is e-business related. In addition, the course presents the role of information and computer-based information systems in managing business organizations. The topics cover hardware and software concepts, strategic use of information technology, applications such as database, and telecommunications. The course focuses on information systems in business from a managerial perspective. The overall objective is to understand the strategic role of the information systems in enterprise. |
| 210313150 | E-COMMERCE & PAYMENT SYSTEMS | The purpose of this course is to provide students with an understanding of the marketing strategies, challenges and opportunities specific to the e-commerce marketplace. Special emphasis will be placed on smart commerce and the use of AI-base analytics and big data for marketing precision. | 3 | - | 3 |
210312050 INTRODUCTION TO DIGITAL MARKETING The purpose of this course is to provide students with knowledge of the current strategies, tools and tactics used to develop successful digital marketing plans. Students will learn how to use digital technology to promote their organization’s brand and products to a targeted audience. |
| 210313340 | INTRODUCTION TO PRICING | This course introduces students to the fundamental principles, theories, and strategies of pricing as a critical element of the marketing mix and a core driver of business profitability. Students will explore how to align pricing decisions with corporate strategy, consumer psychology, and market dynamics. Topics covered include cost-based, value-based, and competition-based pricing methodologies, price elasticity of demand, and the financial foundations of pricing analytics. The curriculum also examines contemporary digital and dynamic pricing models, including subscription-based structures, freemium options, and algorithmic real-time adjustments. Special emphasis will be placed on behavioral economics in pricing, ethical considerations, legal regulations regarding price discrimination, and measuring the impact of pricing on brand equity. | 3 | - | 3 |
020411010 PRINCIPLES OF MARKETING This is an introductory marketing course, which aims at introducing students to basic marketing terminology, concepts, theories, ideas and practices. 100411050 BUSINESS MATHEMATICS Linear and nonlinear equations, supply and demand analysis, revenue, cost, profit, exponential and logarithmic functions, differentiation, Marginal functions, optimization of economic functions, partial differentiation, constrained and unconstrained optimization, integration, matrices. |
| 210313350 | PUBLIC RELATIONS MARKETING | This course explores the strategic integration of public relations and marketing principles to build brand equity, manage organizational reputation, and drive consumer engagement. Students will examine how public relations acts as a powerful component of the integrated marketing communications mix to support commercial goals without relying solely on paid advertising. Topics covered include media relations strategy, corporate storytelling, influencer and stakeholder engagement, event marketing, and crisis communication management. The curriculum places a strong emphasis on leveraging digital platforms, social media, and content marketing to generate earned media and viral brand advocacy. Special focus will be placed on ethical communication practices, public relations metrics and analytics, and measuring the return on investment of relationship-building campaigns. | 3 | - | 3 |
020411010 PRINCIPLES OF MARKETING This is an introductory marketing course, which aims at introducing students to basic marketing terminology, concepts, theories, ideas and practices. |
| 210313360 | INNOVATION & NEW PRODUCT DEVELOPMENT | This course examines the strategic frameworks, methodologies, and digital technologies required to manage the innovation process and successfully launch new products in the modern business ecosystem. Students will explore the entire product lifecycle, from initial ideation and market opportunity identification to conceptual design, prototyping, and market commercialization. Topics covered include open innovation, design thinking, agile product management, and user-centric discovery methods. The curriculum emphasizes the deployment of digital tools for rapid prototyping, data-driven concept testing, and cross-functional collaboration. Special emphasis will be placed on portfolio management, intellectual property strategy, minimizing time-to-market, and navigating the unique risks associated with disruptive digital business models. | 3 | - | 3 |
020411010 PRINCIPLES OF MARKETING This is an introductory marketing course, which aims at introducing students to basic marketing terminology, concepts, theories, ideas and practices. |
| 210313370 | DIGITAL FILMMAKING | This course introduces students to the core principles, techniques, and practical applications of digital filmmaking, specifically optimized for digital marketing and brand storytelling. Students will explore the entire video production lifecycle, including pre-production (scriptwriting, storyboarding, and scouting), production (camera operation, lighting, and audio recording), and post-production (video editing, sound design, and color correction). The curriculum focuses on creating high-impact visual content tailored for various digital platforms, such as short-form social media videos, commercial advertisements, corporate documentaries, and interactive video campaigns. Through hands-on projects, students will learn to align cinematic techniques with marketing goals, audience engagement metrics, and platform-specific formats. Special emphasis will be placed on mobile filmmaking, optimization for vertical video formats, and the legal aspects of video production, including copyright and licensing laws. | 3 | - | 3 |
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| 210314300 | MOBILE & LOCATION –BASED MARKETING | This course examines the strategies, technologies, and consumer behaviors driving the rapidly growing field of mobile and location-based marketing within the digital ecosystem. Students will explore how to design, execute, and optimize marketing campaigns tailored specifically for smartphones, tablets, and wearable devices. Topics covered include mobile app marketing, short message service and multimedia message service campaigns, mobile search optimization, and in-app advertising. The curriculum places a strong emphasis on location-based technologies, including global positioning systems, geofencing, beacons, and near-field communications, to deliver contextually relevant, personalized marketing messages to consumers in real time. Special focus will be placed on mobile commerce integration, data privacy regulations and user consent, mobile analytics, and measuring the return on investment of proximity marketing strategies. | 3 | - | 3 |
020411010 PRINCIPLES OF MARKETING This is an introductory marketing course, which aims at introducing students to basic marketing terminology, concepts, theories, ideas and practices. 210312050 INTRODUCTION TO DIGITAL MARKETING The purpose of this course is to provide students with knowledge of the current strategies, tools and tactics used to develop successful digital marketing plans. Students will learn how to use digital technology to promote their organization’s brand and products to a targeted audience. |
| 210314450 | CONTEMPORARY TOPICS IN DIGITAL MARKETING | This course provides an advanced, in-depth exploration of the rapidly evolving trends, disruptive technologies, and emerging paradigms shaping the modern digital marketing landscape. Designed as a dynamic, forward-looking curriculum, the course addresses cutting-edge developments that are not covered in traditional marketing modules. Topics covered include the strategic marketing applications of generative artificial intelligence, the rise of voice search and conversational commerce, interactive and immersive technologies, and the marketing implications of decentralized digital environments. The curriculum heavily emphasizes modern data privacy shifts, cookie-less tracking solutions, advanced automation, and predictive consumer analytics. Special focus will be placed on analyzing real-world case studies, assessing digital agility, and navigating the socio-ethical responsibilities of leveraging emerging technologies to influence consumer behavior. | 3 | - | 3 |
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