Overview

The Digital Management of Business program at the Arab American University (AAUP) is designed to equip students with the knowledge and skills necessary to navigate and lead in the evolving digital business landscape. The curriculum integrates traditional business administration principles with contemporary digital management practices, preparing graduates to effectively manage digital transformation initiatives across various organizational contexts.

Vision

To be a leading academic program in digital business management, empowering students to drive organizational transformation, foster innovation, and lead in the digital era with excellence and integrity.

Mission

The Digital Management of Business program at AAUP is committed to providing students with a comprehensive education that integrates traditional business principles with cutting-edge digital management practices. The program aims to develop future leaders who can effectively navigate the challenges of digital transformation, drive innovation, and optimize organizational performance in a dynamic and technology-driven global marketplace.

Goals

Provide students with a strong foundation in traditional business administration principles alongside advanced digital management practices.
Equip students with the skills to lead and manage digital transformation initiatives within organizations.
Develop critical thinking and problem-solving abilities to address challenges in digital business environments.
Foster innovation and adaptability in students to thrive in dynamic and evolving markets.
Enhance understanding of the impact of emerging digital technologies on business operations and strategies.
Train students to analyze and differentiate between traditional and digital business models, organizational structures, and customer experiences.
Cultivate leadership and communication skills necessary for managing diverse teams in digital settings.
Promote ethical and sustainable practices in managing digital businesses.
Prepare graduates to leverage data-driven insights for decision-making and performance improvement.
Empower students to contribute to the advancement of businesses in a globally competitive digital economy.

Career of Graduates

Graduates of the Digital Management of Business program are equipped to excel in various roles that require a combination of business acumen and digital expertise, including:

Digital Transformation Manager: Lead organizational change by integrating digital tools and processes.
Business Development Specialist: Identify and implement strategies to grow businesses in the digital landscape.
Operations Manager: Oversee and optimize business operations using digital technologies.
E-Business Manager: Manage online business platforms, ensuring smooth and efficient operations.
Project Manager: Lead projects focused on implementing digital solutions and improving organizational performance.
Data-Driven Decision-Maker: Use analytics to inform business strategies and optimize outcomes.
Innovation Manager: Drive creative strategies to develop new products, services, or processes in digital business settings.
Customer Experience Manager: Enhance customer interactions and satisfaction through innovative digital practices.
Consultant in Digital Business: Provide strategic advice to organizations on managing digital transformation and technology adoption.
Entrepreneur: Launch and manage startups that focus on leveraging digital business opportunities.

Program Learning Outcomes

Upon completion of this program, students should be equipped with comprehensive knowledge, skills, and abilities to excel in their endeavors.

Understand Business and Digital Principles

Demonstrate a solid understanding of traditional business administration principles and contemporary digital management practices.

Lead Digital Transformation

Manage and guide organizations through digital transformation processes to improve efficiency and competitiveness.

Analyze Business Models

Distinguish between traditional and digital business models, organizational structures, and customer experiences.

Develop Digital Strategies

Formulate and implement strategies that leverage digital tools to address business challenges and seize opportunities.

Utilize Data Analytics

Apply data-driven insights to enhance decision-making and organizational performance.

Foster Innovation

Drive innovation in business processes, products, and services using digital technologies.

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