Overview

Our Bachelor Marketing degree develops the students’ skills of flexibility, problem-solving ability, effective communication, social responsibility, commercial awareness and communication, all highly valued by employers.

All of the above mentioned and much more will be demonstrated by the following ways, and more; Practical application by analyze and solve business problems, Functional interdependence among business functions and processes, Opportunity recognition by finding ways to turn problems into business or personal opportunities, Creativity to generate innovative solutions, Reflective thinking to develop insight towards future action and quality business presentations approach.

Vision

To be a leading program in preparing students for successful careers in marketing, with a focus on innovation and adaptability to changing market demands.

Mission

To equip students with the knowledge and skills necessary for success and leadership in the marketing and business community.  By using progressive teaching techniques as well as seek and apply knowledge through research. We also provide service to the university and the business community through   our expertise teaching team. Ultimately, we ensure that students are prepared to excel in an ever changing, increasingly competitive, global environment by engaging them in the classroom and the business community.

Goals

  1. Provide students with fundamental knowledge in marketing.
  2. Develop practical skills through real-world applications and projects.
  3. Provide the necessary knowledge to highlight the role played by marketing science in contemporary societies and on the economic, social, cultural, and technological levels.
  4. Encourage innovation and creativity in creating effective marketing strategies.
  5. Instill ethical values and social responsibility in marketing practices.
  6. Prepare students for the job market by enhancing their professional and communication skills.
  7. Promote a global mindset while considering local needs in marketing.

Career of Graduates

Marketing graduates have many fascinating careers such as:

  • Retail Business.
  • Product developer
  • Strategic marketer.
  • Marketing researcher.
  • Brand director.
  • Customer service advisor.
  • Social media marketer.
  • International marketing officer.
  • Promotion and advertising officer.
  • Public relations officer
  • Sales management

Program Learning Outcomes

Upon completion of this program, students should be equipped with comprehensive knowledge, skills, and abilities to excel in their endeavors.

Apply effective written and oral communication skills to business situations.

  Analyze both the global and the local business environment.

Develop practical skills including the ability to conduct independent marketing research.

Apply an ethical understanding and perspective to business situations.

Use critical thinking skills in business situations.

Success Stories

Inspire yourself, success starts here

Discover inspiring student success stories that showcase the achievements of our distinguished Alumni. See how our programs have transformed their lives and set them on the path to success.

Related programs

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Sunday, May 19, 2024

Master's
Faculty of Graduate Studies
Campus
Jenin Campus
Ramallah Campus
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