The Deanship of Student Affairs at the Arab American University, in cooperation with the Palestinian Center for Economic and Social Development, organized a training course on modern digital marketing, targeting 20 women working in agricultural and craft manufacturing from the Palestinian countryside. The training was conducted by the expert in digital marketing, Mr. Mahmoud Abu Farha.

The course was opened by the Dean of Student Affairs at the Arab American University, Dr. Fadi Jumaa, welcoming the attendees and stressing the importance of the course that targets businesswomen from the Palestinian countryside. He explained that one of the goals on which the University is based is to serve the Palestinian public, and that AAUP has many centers, activities and events to provide these services in several fields, such as health, medical, academic, scientific, sports, and many more, indicating that the University’s doors are open to the Palestinian public.

The training course includes many topics, most notably the mechanism for revealing produced goods and the ways for displaying them, in addition to the mechanism for communicating with marketing platforms locally and globally, how to calculate the cost, and provide live models of modern digital marketing, as well as the challenges that may hinder this type of marketing and the available opportunities.

It is noteworthy that this training course is part of a project to promote sustainable livelihoods through community institutions under the slogan “Together towards food security in Palestine”, implemented by the Palestinian Center for Economic and Social Development, in partnership with the Swedish We Effect Foundation.