The Department of Business Administration at the Faculty of Business at the Arab American University has held a workshop for the Department’s students on the most important modern practical applications in the field of total quality management, in which Mr. Mohammad Mahameed, Director of the Quality Department at Ibn Sina Hospital and a certified expert by the American National Health Care Quality Association, was hosted.

Dr. Raed Irqat, lecturer in the Department of Business Administration, inaugurated the workshop with a speech in which he welcomed the attendees and stressed the importance of cooperation with private sector institutions, with the aim of enhancing knowledge, building the skills required for graduates, and integrating them into the Palestinian labor market.

For his part, Mr. Mohammad Mahameed spoke about the strategic role of the quality function in business sectors regardless of their activity or size. He touched upon the most important challenges facing specialists in the field of quality in a dynamic work environment, in addition to the most important quality practices and strategies applied in private sector institutions in light of the digital transformation in the performance of institutions. Mr. Mahameed reviewed examples from the Palestinian reality on how to use artificial intelligence to continuously improve the quality of services in particular.