• Provide the students with knowledge of current trends and innovations in neuromarketing.
   

• Equip the students with the skills to apply neuroscience principles to understand the consumer brain’s subconsciousness responses to marketing.
   

• Improve the student’s ability to utilize neuromarketing tools and technologies to predict and influence customer behavior.
   

• Enhance the ability of the student to assess opportunities to increase revenues and improve organizational performance through neuromarketing initiatives.
   

• Promote in students an understanding of the role of neuromarketing in an organization and the alignment of neuromarketing efforts with sales, advertising and brand management. 
   

• Enable the student to apply quantitative and qualitative analytical skills to design and conduct research in neuromarketing.
   

• Develop the student’s ability to behave in an ethical manner that is based on professional marketing standards and practices and is in the best interest of the organization and its customers.

Graduates of this program are expected to be qualified to work in different fields such as:
 

• Neuromarketing Research Manager
   
• Neuro-Design and Advertising Specialist
   
• Brand Strategy Manager
   
• Digital Marketing & AI Specialist
   
• Marketing Consultant in companies and advertising agencies