Academic Plan

010610014

BEGINNING ENGLISH

In Reading, students learn to skim; scan; identify the main idea and supporting details; make predictions about a text; answer questions about a text; identify signal words, transitions, pronouns, and referents; identify parts of speech and verb tenses; guess the meaning of unknown words from context; and recognize prefixes and suffixes. In Writing, students learn to write both simple and compound sentences with correct punctuation and capitalization. They write at the sentence and paragraph level using simple present tense, simple past tense, and simple future tense. In Grammar, students review the basic parts of speech and their functions in a sentence, the simple tenses (present, past, and future) and present and past continuous, pronouns, prepositions of time and location, articles, singular and plural nouns, and question formation.

010610014

BEGINNING ENGLISH

In Reading, students learn to skim; scan; identify the main idea and supporting details; make predictions about a text; answer questions about a text; identify signal words, transitions, pronouns, and referents; identify parts of speech and verb tenses; guess the meaning of unknown words from context; and recognize prefixes and suffixes. In Writing, students learn to write both simple and compound sentences with correct punctuation and capitalization. They write at the sentence and paragraph level using simple present tense, simple past tense, and simple future tense. In Grammar, students review the basic parts of speech and their functions in a sentence, the simple tenses (present, past, and future) and present and past continuous, pronouns, prepositions of time and location, articles, singular and plural nouns, and question formation.

010610025

INTERMEDIATE ENGLISH

In Reading, students learn to skim; scan; identify the main and supporting details; make predictions and answer questions about a text; identify signal words, transitions, pronouns, and referents, parts of speech and verb tenses; guess the meaning of contextual words; recognize prefixes and suffixes, recognize noun, adjective, and adverb clauses, and distinguish between fact and opinion.

010610025

INTERMEDIATE ENGLISH

In Reading, students learn to skim; scan; identify the main and supporting details; make predictions and answer questions about a text; identify signal words, transitions, pronouns, and referents, parts of speech and verb tenses; guess the meaning of contextual words; recognize prefixes and suffixes, recognize noun, adjective, and adverb clauses, and distinguish between fact and opinion.

010610035

ADVANCED ENGLISH

This is an integrated skills course in which students work on reading, Writing, listening' and speaking. In reading, student learn to distinguish between fact and opinion,determine the author's purpose or point of view, justify answers to comprehension questions,make inferences, read academic texts, recognize grammatical relation ship in atext. In Writing, student learn to write complex sentences and comma splices. In Grammar, the review parts of speech, articles, and phrases and clauses.

020111011

ACCOUNTING PRINCIPLES I

Provides students with the basic knowledge needed to understand and analyze financial accounting transactions, and how to prepare financial statements, the following topics are covered; the recording process, adjusting accounts, completion of the accounting cycle, accounting for merchandising operation, inventories, internal control and cash (bank reconciliation), and accounting for receivables.

020211010

INTRODUCTION TO BUSINESS ADMINISTRATION

The basic principles of modern management.The function of planning, organizing, staffing, directing, and controlling. Management of the enterprise in a contemporary environment.

020211020

PRINCIPLES OF MANAGEMENT

A study of the functions of firm production,finance,marketing,and lobor forces.

020311010

MACROECONOMICS

Elemantary macroeconomics, determination of national income, role of government, inflation, unemployment, development and growth.

020111021

ACCOUNTING PRINCIPLES II

"Study of the receivables, plant assets, natural resources and Intangibles. As well current liability, accounting, accounting for partnerships and corporations (organization, capital stock transaction, Dividends, retained earnings). "

110411000

COMPUTER SKILLS

A basic, introductory course in personal computers, it introduces students to basic computer concepts in hardware, software, networking. The course will include a basic computer literacy including computer concepts, fundamental functions and operations of the computer. Topics include identification of hardware components, basic computer operations, and use of some software applications such as windows operating system, a word processing using Microsoft Word, a spreadsheet using Microsoft Excel, and a presentation software using PowerPoint.

100411050

BUSINESS MATHEMATICS

Linear and nonlinear equations, supply and demand analysis, revenue, cost, profit, exponential and logarithmic functions, differentiation, Marginal functions, optimization of economic functions, partial differentiation, constrained and unconstrained optimization, integration, matrices.

260183110

NEUROMARKETING

This course provides an overview of the emergence of neuromarketing and its impact on marketing practices across industries. Topics covered include the fundamentals of neuromarketing, the neuroscience of consumer behavior, the six stimuli of the old brain, neuromarketing methods and technologies, neuromarketing and advertising effectiveness, neuromarketing for brand strategy and customer loyalty and ethics in neuromarketing. Special emphasis will be placed on future trends in neuromarketing.

260183150

CONSUMER BEHAVIOR

This course introduces students to key concepts in consumer behavior and examines how consumers make choices about what, how and when they buy. Topics covered include the definition of consumer behavior, segmentation and positioning, consumer psychology and motivation, the consumer decision making processes, and the social and cultural dimensions of consumer behavior. Special emphasis will be placed on the techniques that marketers use to understand and influences consumers.

260183110

NEUROMARKETING

This course provides an overview of the emergence of neuromarketing and its impact on marketing practices across industries. Topics covered include the fundamentals of neuromarketing, the neuroscience of consumer behavior, the six stimuli of the old brain, neuromarketing methods and technologies, neuromarketing and advertising effectiveness, neuromarketing for brand strategy and customer loyalty and ethics in neuromarketing. Special emphasis will be placed on future trends in neuromarketing.

260183140

COGNITION

This course introduces students to the field of cognition and the science of the human mind. Topics covered include the ways in which human process information, the architecture of memory, visual perception, object recognition, the organization of language, information processing, judgement and reasoning and problem solving. Special emphasis will be placed on replicating human cognition and behavior for artificial intelligence programming.

260183110

NEUROMARKETING

This course provides an overview of the emergence of neuromarketing and its impact on marketing practices across industries. Topics covered include the fundamentals of neuromarketing, the neuroscience of consumer behavior, the six stimuli of the old brain, neuromarketing methods and technologies, neuromarketing and advertising effectiveness, neuromarketing for brand strategy and customer loyalty and ethics in neuromarketing. Special emphasis will be placed on future trends in neuromarketing.

260183120

ADVERTISING AND MARKETING COMMUNICATION

*This course provides an overview of the marketing communication process and how it influences consumer decision making. Topics covered include the process of integrated marketing communication, the role of advertising agencies in marketing communication, establishing marketing communication objectives and budgets, developing and planning creative strategy and media planning strategy and implementation. Special emphasis will be placed on social media and mobile marketing communication.

260183230

DIGITAL MARKETING

This course is an overview of the fundamentals of digital marketing and digital marketing strategy. Topics covered include website optimization, search engine marketing, use of social media in digital marketing, content marketing, email marketing, personalization, mobile integration and marketing and programmatic and performance marketing. Special emphasis will be placed on the use of digital marketing data to influence future digital marketing strategy.

260183110

NEUROMARKETING

This course provides an overview of the emergence of neuromarketing and its impact on marketing practices across industries. Topics covered include the fundamentals of neuromarketing, the neuroscience of consumer behavior, the six stimuli of the old brain, neuromarketing methods and technologies, neuromarketing and advertising effectiveness, neuromarketing for brand strategy and customer loyalty and ethics in neuromarketing. Special emphasis will be placed on future trends in neuromarketing.

260184130

FOUNDATIONS OF ARTIFICIAL INTELLIGENCE

This course provides an overview of the field of artificial intelligence and its core techniques and applications. Topics covered include logic, constraint satisfaction, search, game playing, Markov decision processes and reasoning, planning and learning with certainty and uncertainty. Special emphasis will be placed on machine learning and its applications to real-world challenges.