Adopting B2B E-Commerce Among Palestinian Companies During Coronavirus (COVID-19)

Infrastructure Business-to-Business ECommerce (B2B E-Commerce) in Palestine Exchange (PEX), especially managers and upper management, has recently emerged as a critical problem for emerging nations. However, maintaining (B2B E-Commerce) in today's technical, organisational, and environmental aspects is difficult owing to the various changes that occur within the industry. Critically, globalisation has become a significant contributor to organisational transformation, particularly in digital marketing. As a result, this research investigates the link between technical, organisational, and environmental variables and the adoption of B2B E-Commerce. During the coronavirus outbreak, trust among Palestinian company managers had a moderating role (COVID-19). Furthermore, the survey questionnaire was delivered to 39 Palestinian enterprises as part of the research sample. SPSS is used for data analysis (PLS-SEM). The study's results indicated a mixed bag: H1, H2, H3, H4 were significant, while H5, H6 were not. The results of this research will help policymakers in Palestinian firms develop regulations that will assure the quality of services provided to patients, particularly because the companies will have to compete with private enterprises during Coronavirus Pandemic (COVID-19). In this regard, the study's findings on the application of employee capacity between Palestinian enterprises, employee commitment, and IT must be taken seriously by Palestinian companies. When this is completed, it will go a long way toward assisting the directors of Palestinian enterprises and other government officials in general in properly implementing E-Commerce, which will ultimately boost the companies' performance during Coronavirus Pandemic (COVID-19).