MANAGEMENT OF FINANCIAL TECHNOLOGY AND ITS IMPACT ON THE BANKING SERVICES:PALESTINE

This paper seeks to investigate the impact Financial Technology would have on the financial service banking industry in Palestine, The results show that the financial institutions need to adapt to the digital trends as early as possible, understanding the unmet needs of a digital customer in a better way. The growing expectation from financial institutions is to shift from product-based models to customer-based models, equipping themselves to offer real-time, easy to use, personalized products and services to the digital customers through customer¡¯s preferred channel, Financial Technology is greatly innovating and enhancing the efficiency of the financial service industry thereby contributing to economic development. In Palestine, The researcher recommend the use of specialists in the field of electronic sites design in particular, because the site attractiveness needs experience sufficient experience in this area to support its attractiveness for customers, and to benefit from the experiences of the developed countries in the field of software technology control and protection of customer information, in order to strengthen current Software applied to those banks.