Ramallah Campus

The researcher reviewed the role of social media in influencing the building of customer relations from the point of view of the customer as a strategic marketing tool regarding marketing communications of the consumers of different social networking sites for Jawwal customers in Palestine as a case study. The researcher focused on the lack of information in the using social media and the effective adoption of various means of social communication in the mobile phone companies in Palestine.

The lecture was attended by Dr. Ayman Yousef Chairman of Policy and Conflict Resolution Studies Center, along with Dr. Rizk Samoudi lecturer in Law at Arab American University, Dean of the Faculty of Law from AL- Najah University Dr. Muayad Hattab, and a number of law students at Arab American Universities, A number of faculty members, and a number of lawyers and specialists in criminal and humanitarian law.

The workshop emphasizes the importance of the archive in preserving the collective memory and national identity, its role in writing history and building a narrative of the Palestinian biography based on its primary sources, especially in view of the increasing number of institutions working on collecting this archive in its various tangible and intangible fields.